To demonstrate its efforts, the company posted a video of a Range Rover Sport being remotely controlled by an iPhone.
Land Rover is researching a new remote control technology that represents a stepping stone towards the fully autonomous car. It could be used by the driver to manoeuvre their car out of difficult situations safely or negotiate challenging terrain, whilst walking alongside the car at a maximum speed of 4mph.
The Multi-Point Turn Range Rover Sport is also capable of autonomously manoeuvring through 180 degrees, with the system taking over gear selection, steering, braking and acceleration.
Unfortunately, Range Rover didn't say if it has plans to offer this capability in a production model.
Apple is rumored to be developing a self-driving car of its own. More details on that here.
Take a look at the video below...