New Apple TV to Cost Between $149 and $199, Become Available in October?

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Posted August 30, 2015 at 5:33pm by Shalom Levytam

The new Apple TV which is rumored for unveiling on September 9th will cost between $149 and $199, reports 9to5Mac.

According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV…

Due to the higher price point, Apple is reportedly planning to keep the current ($69) Apple TV around as an entry model.

The new ATV4 will look similar to the current model but be thicker and slightly wider. It's also expected to bring Apple's A8 system on chip; a new drastically improved remote that offers touch-pad input, an increase in on-board storage, an improved operating system that will support Siri voice control, and apps! It's not expected to offer web TV service as of yet.

Notably, the software to enable Apple's cable replacement service should be available for the current generation ATV but the device won't be able to run apps or receive Siri support.

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New Apple TV to Cost Between $149 and $199, Become Available in October?

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Bllbllbll - August 31, 2015 at 3:09pm

Useless in France

gamerscul9870 - August 31, 2015 at 6:46pm

Read all about what the new one does in the recent article.

Elster - August 31, 2015 at 2:40am

This better be worth the money. Apple watch is stupidly priced for what it is. Im hoping apple comes out with something grand to justify the atv price... Btw i own an iphone, ipad, and ipodtouch since they are all WORTH the money...

Trollspray - August 31, 2015 at 2:41am

Anytime i hope for apple to do something, it ends up bad. Don't hope, expect.

gamerscul9870 - August 31, 2015 at 3:21am

Apple watch is priced for how premium it is even for the material. It makes sense though. I actually see an apple product execute good every time, all of their products are no exception and I used them all.

Trollspray - August 31, 2015 at 4:01am

Sorry, I disagree. Buying an apple watch now, is a mistake. Hopefully the price gets justified in rev 2. I love apple products, but not when they release early revisions. I consider myself an apple fan.

gamerscul9870 - August 31, 2015 at 4:06am

I'm only saying it's priced well because of how much did go into Apple watch. Did I say I buy one for that much money? I wouldn't be a sucker that easily, but I buy Apple products because of how well executed stuff works flawlessly, but for that much money? I won an Apple watch sport from a mall at a prize redemption game and only look $22 to win it.

D. Snyder - August 30, 2015 at 10:35pm

I'm guessing 8gb version for &149 and 16gb for $199. Typical Apple. Too much for a Netflix box and can't compete with ps4/Xbone as a game console.

gamerscul9870 - August 30, 2015 at 10:40pm

It's at the price for a reason. It's not meant to be as serious as a real gaming console that games with its own controls and discs for a huge console. How is Apple TV meant to be like that? It's nothing more than downloading simple games even if a few are from consoles. 2. I wouldn't give my hopes up with the storage. 3. It's not too much because we all pay for an iPhone around that price let alone carrier stuff, plus for using Netflix, why pay that much then for feature you won't plan to use if all you want is something for Netflix?

D. Snyder - August 30, 2015 at 10:54pm

1. Wii type controls 2. Apple and their 1gb of ram 3. What features? AirPlay? That's it. It's an TV box for Netflix and others. why the 100 price jump?

gamerscul9870 - August 30, 2015 at 11:16pm

1. Has very little function to the Wii even for buttons on the remote. 2. I'm talking about storage as in 16gb, 32gb, 64gb, 128gb. In what way does this involve ram? 3. Features that will be revealed once apple actually starts their event, but there's more to it currently than just AirPlay. For the next generation, that's' why for the $100 price jump.

HCHannel - August 30, 2015 at 7:42pm

Does anyone remember this: "500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine." "Right now, we're selling millions and millions and millions of phones a year. Apple is selling zero phones a year. In six months, they'll have the most expensive phone by far ever in the marketplace..." Does anybody learn something from history?

gamerscul9870 - August 30, 2015 at 10:42pm

That was because the phone was judged from how different but new it was because didn't know how good it was at first, then soon it grows on to them and they know what new world is opened to them and didn't know how price makes sense like that. No I don't know where that quote came from though.

The Watcher - August 30, 2015 at 5:49pm

At this price point, it will be a wasted effort for Apple if their goal is to recapture market share. However if the live TV aspect is introduced it would then be in direct competition with cable and satellite providers and would justify this proposed price point.

Wolverinemarky - August 30, 2015 at 5:39pm

Not even remotely possible at that price point. Can't imagine them recovering market share with that price.

curtixman - August 30, 2015 at 5:45pm

They are still banking on the same marketing that worked for Apple TV 1 and 2. Peoples complete and utter ignorance of what Apple TV really is and does. YAY! Another full generation of Apple TV that will sit on people TV stand doing absolutely nothing 24/7. ATV is absolutely useless. Without a jailbreak all its good for is to AirPlay content from your Mac or jailbroken iPad.

Spawn - August 30, 2015 at 6:07pm

@Curtis I guess you have not heard that you can side load apps since they are making Xcode available for anyone and waive the annual fee. Before you say none sense do your research.

curtixman - August 30, 2015 at 6:23pm

Yes, I'm aware of that. Side loading Xcode apps into the sandbox doesn't really mean much though. It's not like you can get TVMC onto it. Ya, it's a dust collector bud.

curtixman - August 30, 2015 at 7:23pm

So Kodi is side loadable? My understanding is that it is not since many of its features require root access. Is there a plan to build a side loadable version that would be sandboxed?

gamerscul9870 - August 30, 2015 at 8:07pm

Apple TV isn't close to useless to me and I don't even use jailbreak.

Spawn - August 31, 2015 at 4:46am

@Curtis - yes and yes. Read the article I copied on my previous post.

curtixman - August 31, 2015 at 4:48am

No kidding!?!? Will do.