Steve Jobs Movie is Off to a Strong Start With One of the Best Limited Release Debuts Ever
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Posted October 12, 2015 at 4:28pm by iClarified
The Steve Jobs movie starring Michael Fassbender is off to a strong start with one of the best limited release debuts ever, reports Variety.
The movie racked up $521,000 for a per-screen average of $130,250. That's the fifteenth highest per-theater figure in history, and could indicate a healthy commercial run when Steve Jobs starts playing across the country.
Universal has decided to roll out the film gradually as a way to generate more buzz. Next weekend the movie will pay in 25 markets and 60 theaters, then 2,000 theaters on October 23rd.
“By holding back and platforming it in this way, we let the public know what this movie is all about and we generate a hotter ‘want to see’ among audiences,” said Nick Carpou, head of Universal’s domestic distribution operation.
... or people just hear that the film isn't that great from the reviews and won't go at all. Then they need a microscope to find the buzz they were looking for! :-P