Samsung Takes Aim at Apple Pay in New Samsung Pay Ad [Video]

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Posted January 22, 2016 at 2:57pm by Shalom Levytam

Samsung takes aim at Apple Pay in a new ad for Samsung Pay featuring Hannibal Buress and Katz's Deli.

Hannibal Buress + Samsung Pay + Katz’s Deli pastrami sandwich = hot take on an old classic.

With Magnetic Secure Transmission (MST) and Near Field Communication (NFC) technologies, Samsung Pay works with most existing point-of-sale (POS) terminals. That means it works almost anywhere you can swipe your credit card or debit card, unlike Apple Pay which often requires an updated terminal. Buress shows this off in the ad, surprising the workers at Katz's, by paying for his pastrami sandwich via Samsung Pay.

Take a look at the ad below...

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Comments (8)

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gamerscul9870 - January 24, 2016 at 7:57pm

Let's not forget this was the second time they did this marketing shit just like the so-called wall hugger so. I say that because I didn't see any at airports nor was I or my friends every stuck with batteries in the middle of the day, but also the fact that I owned several chargers without using a wall outlet since 2012 for only my iOS devices. I'm going to show how wrong Samsung truest is. They can't hide everything.

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Mcinc - January 23, 2016 at 3:39am

I remember using touch less with my iPhone at Walmart Canada and then they switched the terminals. around the time the big Corp. Were talking about their own pay system and were muscling out the one who were supporting Apple Pay. What ever happened to that?

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one apple a day - January 23, 2016 at 12:25am

it's for Samsunger feel-good ads.

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Techno12345 - January 22, 2016 at 11:07pm

It's okay, it's been said that it's very insecure, so who's the first volunteer?

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shar - January 22, 2016 at 9:00pm

too bad this came out through samsung, because I hate samsung, but I want that feature (MST), still not enough to go to samsung.

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Sharp - January 22, 2016 at 5:08pm

Without iClarified no one would care about samsung ads.