Google Plans to Match Apple's 85/15 Revenue Split Without the Year Long Wait

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Posted June 9, 2016 at 1:53pm by Shalom Levytam

Google has plans to match Apple's just announced 85/15 revenue split without making developers wait a year for the new split to take effect, reports Re/code. Yesterday, Apple announced that it would move from a 70/30 revenue split to 85/15 after the first year of a subscription.

Now Google plans to up the ante at its app store: It will also move from a 70/30 split to 85/15 for subscriptions — but instead of requiring developers to hook a subscriber for 12 months before offering the better split, it will make it available right away. Sources said Google has already been testing the new split with some entertainment companies

It's unclear when Google's new pricing model will go into effect. Please follow iClarified on Twitter, Facebook, or RSS for updates.

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Google Plans to Match Apple's 85/15 Revenue Split Without the Year Long Wait

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matrixmaniac - June 9, 2016 at 4:05pm

LOL, what an easy catch for google to shame Apple, what an epic fail of Apple's marketing department again.

Great - June 13, 2016 at 4:15am

Google making a rash knee-jerk reaction to a well-planned Apple one is THE joke. Shows how poorly prepared they are and how this rash decision will bite Google in their rear end. Let's just see the havoc this rash decision will affect Google's Playstore, when they don't give developers time to adjust their pricing strategy.