Apple is preparing to unveil its first smart glasses at the Worldwide Developers Conference in June 2027, with a consumer launch planned by the end of that year. According to a new report from Mark Gurman, the wearables, internally codenamed N50, were originally targeted for an earlier introduction, but Apple delayed the product in part to refine its privacy strategy and address concerns surrounding camera-equipped eyewear.
Meta is widely credited with creating the first commercially successful smart glasses category, but public concern over its privacy practices has contributed to restrictions on the devices in hospitals, schools, courtrooms, and entertainment venues. Because Apple has spent years making privacy a cornerstone of its products, the report says the company has more at stake than competitors as it moves forward with its acetate-framed smart glasses.
When the hardware is announced, Apple is expected to emphasize strict limitations on data collection. The company will likely avoid features such as facial recognition and continuous environmental analysis while relying primarily on on-device processing. Apple is also expected to steer clear of using customer recordings to train its artificial intelligence models and is prototyping new hardware- and software-based privacy features beyond those found on current devices.
During development, Apple also explored alternative hardware designs. One prototype eliminated cameras entirely while still providing AI features, audio playback, and phone calls. Another retained the hardware but limited it to supplying visual information to AI tools, preventing traditional photo and video capture. The report suggests Apple is unlikely to pursue that approach because eliminating traditional photo and video capture would undercut one of smart glasses' biggest selling points.
Apple recognizes that misuse will be difficult to eliminate entirely. Similar to the rollout of AirTags, the company is reportedly prepared to spend years refining software, updating policies, and working with regulators and law enforcement to address stalking or illicit recording. The glasses are expected to provide hands-free access to Siri, music playback, phone calls, all-day battery life, and AI features that help users identify objects, better understand their surroundings, and navigate more easily.