Verizon has responded to AT&T's lawsuit with three more ads comparing coverage maps between the two companies.
The ads also take shots at the iPhone but the one showing the front of the device uses a lookalike.
AT&T recently sued Verizon over their "There's a Map for That" ad which they feel confuses customers into thinking AT&T's coverage is horrible.
In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.
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The ads also take shots at the iPhone but the one showing the front of the device uses a lookalike.
AT&T recently sued Verizon over their "There's a Map for That" ad which they feel confuses customers into thinking AT&T's coverage is horrible.
In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.
Read More