iPhone 8 Estimated to Start at $870, Cost Up to $1070

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Posted May 23, 2017 at 5:36am by Shalom Levytam

UBS analyst Steven Milunovich believes the iPhone 8 will start at $870 and cost as much as $1070 with maxed out storage, reports Business Insider.

In a note distributed to clients on Monday, Milunovich said that despite rumors of the iPhone costing over $1000, that would be the high-end price not the starting one. He also forecasted that the iPhone 8 would make up 45% of sales next year.

"Assuming that the OLED model constitutes 45% of sales, we estimate the [iPhone average selling price] could be $730 ($783 bull, $664 bear)," Milunovich wrote.

UBS has rated Apple as a 'buy' with an increased price target of $170.

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iPhone 8 Estimated to Start at $870, Cost Up to $1070

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Shawn - May 23, 2017 at 12:17pm

So with a quarter of a trillion dollars of cash in the bank this company is asking for more and more from the consumer. This is how the customer is rewarded. Unbelievable!

tom2323 - May 23, 2017 at 1:54pm

Nobody is forcing you to buy anything. There is nothing 'greedy' at all about offering a product that people want.

Chip - May 23, 2017 at 8:48am

So now what? 5.5 will also have 3gigs why not make it 5gigs? Also didn't they say the 8 will not be in 5.5 size.

qba - May 23, 2017 at 5:59am

It has always been around the same, where have you been?

komo - May 23, 2017 at 5:55am

The $870 starting price seems quite high.