T-Mobile Announces New Lower Cost 'T-Mobile Essentials' Plan

T-Mobile has announced the launch of a new lower cost 'T-Mobile Essentials' plan for customers who just want the basics.

T-Mobile Essentials is designed for those who say they just want the basics: unlimited talk, text and smartphone data in the U.S. – all at the industry’s best price, only $30 per line for a family of four with autopay.


T-Mobile Essentials will be available in T-Mobile stores nationwide starting August 10 and starts at $60 for a single line, $30 for the second line and $15 per line for lines 3-6, plus taxes and fees with autopay. Without autopay, it’s $5 more per line. During congestion, Essentials customers may notice speeds lower than other customers and further reduction if using >50GB/month. Video typically streams on smartphone/tablet at DVD quality (480p). Tethering at max 3G speeds.

“The other guys got one thing right – some customers just want the basics, but the Carriers did it all wrong,” said John Legere, CEO at T-Mobile. “They seem to be doing everything they can to turn rate plans into a hot, confusing mess. They’ve got Above Unlimited, Unlimited Plus, Beyond Unlimited, Unlimited and More…Unlimited and More Premium?! No wonder nearly half of Verizon and AT&T customers are still stuck on data bucket plans with overage penalties. The other guys make it sooo confusing! The Un-carrier wants to make it easy. Give customers the options they want … but keep it simple, stupid!”

More details at the link below...