Live Blog of Apple's March 25th Special Event

Live Blog of Apple's March 25th Special Event

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iClarified - 2019-03-25 11:50:22
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:50:19
and that's it!


iClarified - 2019-03-25 11:50:02
Cook is thanking Apple employees for working hard on this


iClarified - 2019-03-25 11:49:20
At Apple the customer is and always will be at the centre of everything that we do.


iClarified - 2019-03-25 11:49:05
You can see how important these services are for us and for all the ways they extend the experiences of our customers even further.


iClarified - 2019-03-25 11:48:08
"Thank you, I will never forget this"


iClarified - 2019-03-25 11:47:53
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:47:27
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:47:21
Cook is back on stage hugging Oprah and tearing up.


iClarified - 2019-03-25 11:45:54
Apple Stores to stream conversation with Oprah and the author live.


iClarified - 2019-03-25 11:45:30
Building the biggest book club on the planet.


iClarified - 2019-03-25 11:44:36
Two documentaries in the works. One exploring sexual harassment in the workplace. Another focusing on mental health.


iClarified - 2019-03-25 11:43:34
Oprah says the Apple platform allows me to do what I do in a whole new way. "They are in a billion pockets y'all"


iClarified - 2019-03-25 11:42:04
There has never been a moment quite like this one. We have this unique opportunity to rise to our best selves in how we use and choose to use both our technology and our humanity.


iClarified - 2019-03-25 11:41:45
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:41:08
Oprah.


iClarified - 2019-03-25 11:41:00
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:40:59
This is a moment in time unlike any other. And it seems there's never ben a better time for optimism, inclusion, and creativity. To inspire people to find common ground. And there's one voice that has done this best. A voice that we have all been missing. A voice that when amplified reminds us how much ideas matter. How much conversation matters. How much community matters. And the world needs more of what matters.


iClarified - 2019-03-25 11:39:32
We have one more remarkable storyteller to share with you this morning.


iClarified - 2019-03-25 11:39:10
This is just a sneak peak. The beginning of something very exciting.


iClarified - 2019-03-25 11:39:00
Apple TV Plus looks incredible.


iClarified - 2019-03-25 11:38:53
Tim Cook is back on stage.


iClarified - 2019-03-25 11:38:31
Apple TV Plus is an ad-free subscription service, offline support, available in 100 countries, new additions every month, coming this fall


iClarified - 2019-03-25 11:38:30
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:38:04
You'll be able to experience all these shows on the new TV app.


iClarified - 2019-03-25 11:37:43
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:36:33
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:36:21
Trailer highlighting Apple original content on Apple TV Plus


iClarified - 2019-03-25 11:36:02
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:35:38
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:32:56
Sarah is playing the theme song.


iClarified - 2019-03-25 11:32:34
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:32:24
New series Little Voice, a funny romantic show about being a young woman who needs to find her voice as an artist or person through music


iClarified - 2019-03-25 11:31:32
Next is JJ Abrams and Sara Bareilles


iClarified - 2019-03-25 11:30:01
Teaching preschoolers about coding will give the opportunity to change the world.


iClarified - 2019-03-25 11:29:47
Uses the ideas behind coding to solve problems


iClarified - 2019-03-25 11:29:08
New preschool show called Helpsters


iClarified - 2019-03-25 11:28:54
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:28:12
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:28:06
Up next is Big Bird


iClarified - 2019-03-25 11:25:25
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:24:38
New show called Little America about the true stories of immigrants in the United States.


iClarified - 2019-03-25 11:23:13
Kumail Nanjiani is up.


iClarified - 2019-03-25 11:22:59
Costars Alfre Woodard.


iClarified - 2019-03-25 11:22:47
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:21:35
The show is called See


iClarified - 2019-03-25 11:21:08
Jason Momoa is talking about a show where the human race exists without sight.


iClarified - 2019-03-25 11:19:34
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:18:52
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:18:44
Steve Carell is on stage to talk about his bold and dynamic character.


iClarified - 2019-03-25 11:18:06
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:17:14
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:16:31
We pull back the curtain of the power dynamics between men and women behind the scenes of a morning show


iClarified - 2019-03-25 11:16:16
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:16:10
Announcing 'The Morning Show'


iClarified - 2019-03-25 11:15:55
Reese Witherspoon and Jennifer Aniston on stage!


iClarified - 2019-03-25 11:15:03
Spielberg is resurrecting the brand and will introduce a whole new batch of Amazing Stories


iClarified - 2019-03-25 11:14:07
His father read him the stories when he was a little kid


iClarified - 2019-03-25 11:13:58
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:13:52
Talking about Amazing Stories


iClarified - 2019-03-25 11:13:25
Steven Spielberg is on stage!


iClarified - 2019-03-25 11:12:52
Video is over.


iClarified - 2019-03-25 11:12:12
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:09:10
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:08:23
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:07:34
Video highlighting the greatest story tellers.


iClarified - 2019-03-25 11:07:13
New service dedicated to the best stories ever told.


iClarified - 2019-03-25 11:06:26
Great stories can change the world and that's because great stories connect us.


iClarified - 2019-03-25 11:06:13
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:06:01
Zack and Jamie are up to talk about original content.


iClarified - 2019-03-25 11:05:40
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:05:38
Apple has created a new service unlike anything that has been done before. Introducing Apple TV Plus


iClarified - 2019-03-25 11:04:53
"We believe deeply in the power of creativity"


iClarified - 2019-03-25 11:04:42
Tim Cook is back. We have more to contribute to the TV experience.


iClarified - 2019-03-25 11:04:26
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:04:14
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:03:51
The new app will be available to customers in over 100 countries.


iClarified - 2019-03-25 11:03:38
The TV app will also be brought to Smart TVs from Samsung, LG, Sony, and Vizio. Starting with Samsung this spring. It will also be added to Roku and Amazon Fire TV devices


iClarified - 2019-03-25 11:03:33
Live Blog of Apple's March 25th Special EventLive Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:02:44
The TV app will be brought to the Mac this fall


iClarified - 2019-03-25 11:02:35
The new TV app and Apple TV Channels will be available in May


iClarified - 2019-03-25 11:01:27
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 11:01:24
New Kids tab full of shows for children.


iClarified - 2019-03-25 10:58:57
Prime Video and Hulu are available through the TV app


iClarified - 2019-03-25 10:58:44
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:58:23
Cindy is up to demo new TV app


iClarified - 2019-03-25 10:58:14
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:57:34
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:57:06
Walking us through the new app interface. Curated lists and personalized suggestions.


iClarified - 2019-03-25 10:55:46
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:55:34
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:55:12
With Apple TV Channels you can get only the channels you want, on-demand and ad-free.


iClarified - 2019-03-25 10:54:46
We designed a new TV experience where you can only pay for what you want, all in one app, on demand and ad-free, online or off, with the best picture and sound available. Family Sharing supported.


iClarified - 2019-03-25 10:53:50
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:53:41
New Apple TV app contains entire iTunes Library.


iClarified - 2019-03-25 10:53:29
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:53:06
Peter Stern is up to tell us more about it.


iClarified - 2019-03-25 10:52:54
Today we're excited to show you an all new Apple TV app.


iClarified - 2019-03-25 10:52:44
Our vision for the TV app is to bring together your favourite shows in one place.


iClarified - 2019-03-25 10:52:12
TV at its best enriches our lives. Today there is so much to watch in more ways than ever before.


iClarified - 2019-03-25 10:51:48
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:51:37
Now let's talk about TV


iClarified - 2019-03-25 10:51:25
Tim Cook is back.


iClarified - 2019-03-25 10:51:18
Will be available this fall in over 150 countries. Pricing to come.


iClarified - 2019-03-25 10:51:11
You'll be able to play Apple Arcade games across iPhone, Mac, and Apple TV.


iClarified - 2019-03-25 10:50:54
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:50:52
There will be no ads and no additional purchases needed.


iClarified - 2019-03-25 10:50:21
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:49:34
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:48:54
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:47:11
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:45:37
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:44:11
Video highlighting some of the creators and games on Apple Arcade.


iClarified - 2019-03-25 10:43:43
Apple is curating them and backing their development.


iClarified - 2019-03-25 10:43:33
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:43:31
The worlds first games subscription service for mobile, desktop, and living room.


iClarified - 2019-03-25 10:43:18
Introducing Apple Arcade.


iClarified - 2019-03-25 10:43:06
New service for games like these.


iClarified - 2019-03-25 10:42:48
Competing with free is hard so these games haven't been as successful for developers.


iClarified - 2019-03-25 10:42:46
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:42:33
With paid games customers pay upfront for the experience.


iClarified - 2019-03-25 10:42:10
Nearly 300,000 games on App Store. There are free and paid games.


iClarified - 2019-03-25 10:41:55
There have been over 1 billion people who have downloaded games from the App Store.


iClarified - 2019-03-25 10:41:34
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:41:16
We want to make gaming even better.


iClarified - 2019-03-25 10:41:06
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:41:02
Most popular category is games. iOS has become the largest gaming platform in the world.


iClarified - 2019-03-25 10:40:48
App Store now visited by over a half billion people each week.


iClarified - 2019-03-25 10:40:17
Tim Cook is back and we are on to the App Store


iClarified - 2019-03-25 10:40:09
Coming this summer


iClarified - 2019-03-25 10:39:44
You get 1% cash back on purchased made with physical card.


iClarified - 2019-03-25 10:39:33
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:39:21
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:38:38
Video introducing Apple credit card made from titanium with your name laser etched on it.


iClarified - 2019-03-25 10:37:56
For those rare times where Apple Pay is not accepted we designed something for that too


iClarified - 2019-03-25 10:37:08
Goldman Sachs says it will never share or sell your data to third parties for marketing or advertising.


iClarified - 2019-03-25 10:36:48
Designed with security and privacy in mind. Apple doesn't know what you bought, where you bought it, or how much you paid for it.


iClarified - 2019-03-25 10:35:35
Also working with Mastercard


iClarified - 2019-03-25 10:35:23
Partnered with Goldman Sachs


iClarified - 2019-03-25 10:35:03
No late fees, no annual fees, no international fees, no over limit fees


iClarified - 2019-03-25 10:34:45
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:34:22
Apple Card makes it easy to see your payment options and it lets you schedule more frequent payments


iClarified - 2019-03-25 10:34:20
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:33:09
The amount you can receive every day is unlimited.


iClarified - 2019-03-25 10:32:59
You can 3% cash back on purchases from Apple


iClarified - 2019-03-25 10:32:53
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:32:45
Cash back is 2%


iClarified - 2019-03-25 10:32:28
You can use it to pay down your balance or make purchases.


iClarified - 2019-03-25 10:32:13
The cash is added to your Apple Cash card on a daily basis.


iClarified - 2019-03-25 10:32:00
Daily Cash feature gives you cash back on every transaction.


iClarified - 2019-03-25 10:31:17
It also summarizes your transactions into categories.


iClarified - 2019-03-25 10:31:14
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:30:57
Apple transforms your vague transaction details to something you'll recognize.


iClarified - 2019-03-25 10:30:53
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:30:13
Lets you see transaction and card details.


iClarified - 2019-03-25 10:29:47
Wallet app has new capabilities


iClarified - 2019-03-25 10:29:22
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:29:18
Sign up on your iPhone and in minutes you get your Apple Card and can start using it right away. It can be used worldwide at anywhere with Apple Pay.


iClarified - 2019-03-25 10:28:54
Designed to take advantage of the power of the iPhone.


iClarified - 2019-03-25 10:28:37
Jennifer Bailey is up to talk about Apple Card. We have completely rethought the credit card.


iClarified - 2019-03-25 10:28:01
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:27:59
Announcing "Apple Card"


iClarified - 2019-03-25 10:27:48
Such as: simple applications, no fees, lower interest rates, clear rewards programs, private and secure


iClarified - 2019-03-25 10:27:36
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:27:31
There are things about the credit card that could be so much better.


iClarified - 2019-03-25 10:25:59
Apple Pay will be available in over 40 countries by the end of 2019


iClarified - 2019-03-25 10:25:38
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:25:26
On target to surpass 10 billion transactions this year


iClarified - 2019-03-25 10:25:05
Now moving on to Apple Pay


iClarified - 2019-03-25 10:24:55
We think Apple News Plus is going to great for customers and great for publishers.


iClarified - 2019-03-25 10:24:45
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:24:29
Tim Cook is back.


iClarified - 2019-03-25 10:24:05
It's also being launched in Canada in both English and French. Over 30 Canadian magazines will be added and The Star newspaper. Later this year it will be brought to Australia and Europe starting with the UK


iClarified - 2019-03-25 10:23:22
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:23:21
It's available today. Likely with iOS 12.2 release. First month is free


iClarified - 2019-03-25 10:22:53
It's available to entire family with family sharing at no extra charge.


iClarified - 2019-03-25 10:22:43
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:22:40
If you were to subscribe to all of these individually it would cost over $8000 per year. With Apple News Plus you pay $9.99/month.


iClarified - 2019-03-25 10:22:08
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:21:42
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:20:49
Apple News Plus also includes some of the most premium digital news subscriptions. It also includes the LA Times and the WSJ.


iClarified - 2019-03-25 10:20:15
No one has ever made digital magazines as gorgeous and readable as this. Apple News Plus is the best way of reading magazines on your device.


iClarified - 2019-03-25 10:19:30
Demoing Apple News Plus on iPad as well.


iClarified - 2019-03-25 10:17:08
There is a new News tab in Apple News


iClarified - 2019-03-25 10:16:51
You can then select an article. Articles are beautifully formatted.


iClarified - 2019-03-25 10:16:27
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:16:27
Tapping cover takes you to table of contents.


iClarified - 2019-03-25 10:16:06
Magazines have Live Covers similar to Live Photos.


iClarified - 2019-03-25 10:15:14
Demo time


iClarified - 2019-03-25 10:14:50
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:14:30
Apple News will bring over 300 magazines across all sorts of topics.


iClarified - 2019-03-25 10:14:02
Roger is up to talk more about Apple News


iClarified - 2019-03-25 10:13:45
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:12:46
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:11:31
Now playing a video about the power of journalism.


iClarified - 2019-03-25 10:11:17
A new service that we call Apple News


iClarified - 2019-03-25 10:10:59
They cover the world of sport, they bring today's business innovation and technology into focus and they tell stories that give us perspective.


iClarified - 2019-03-25 10:10:31
Magazines are iconic and part of our culture. They entertain and educate us about the world we live in.


iClarified - 2019-03-25 10:10:08
What if we could have them all. Today we are doing just that. We're bringing magazines to Apple News.


iClarified - 2019-03-25 10:09:44
Cook says he loves the feeling of being at the newsstand.


iClarified - 2019-03-25 10:09:43
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:09:25
Team of editors curate collections of the best stories.


iClarified - 2019-03-25 10:09:08
Editors pick top stories every day. Personalized newsfeed.


iClarified - 2019-03-25 10:08:44
Over 5 billion articles read each month. Now the number one news app.


iClarified - 2019-03-25 10:07:59
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:07:47
Starting with Apple News


iClarified - 2019-03-25 10:07:38
Today we are excited to extend our services even further.


iClarified - 2019-03-25 10:07:25
Services at Apple feature: Easy to Use, Attention to detail, Private and secure, Expert curation


iClarified - 2019-03-25 10:06:35
Most of these services are few while some of them are paid.


iClarified - 2019-03-25 10:06:01
Cook is running through the various services Apple provides such as iCloud, Apple Pay, Apple Maps, Messages, FaceTime, etc


iClarified - 2019-03-25 10:05:18
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:04:25
Cook is giving us the definition of service (from the dictionary)


iClarified - 2019-03-25 10:04:03
Today is all about a growing collection of world class services


iClarified - 2019-03-25 10:03:47
Good morning and welcome to the Steve Jobs Theater. As you can tell, today is going to be a very different kind of event.


iClarified - 2019-03-25 10:03:38
Live Blog of Apple's March 25th Special Event


iClarified - 2019-03-25 10:03:26
Tim Cook is on stage


iClarified - 2019-03-25 10:03:01
It's an abstract credits scene


iClarified - 2019-03-25 10:01:52
We're being shown a Think Different production


iClarified - 2019-03-25 10:00:56
We're about to start!


iClarified - 2019-03-24 21:58:16
We will be providing live coverage of Apple's March 25th special event at the Steve Jobs Theater in Cupertino, California. The keynote begins at 10:00am PDT / 1:00pm EDT.

We're expecting Apple to unveil a subscription video service consisting of its own original content plus the ability to subscribe to third party channels including HBO, Starz, Showtime, and others.

Additionally, Apple will likely announce a news and magazines subscription service that will offers users access to over 200 magazines and various publications for one monthly fee.

Please follow iClarified on Twitter, Facebook, Google , or RSS and we'll let you know when things get started!


Live Blog of Apple's March 25th Special Event

PaulieP - March 26, 2019 at 4:06pm
Probably the worst Keynote from Apple and good thing Steve is not alive to see this nonsense. Tim crook needs to step down
damonart - March 25, 2019 at 9:46pm
I thought, they wolud do something in order to restore the damage control. But they’re making it even worse. This is really pathethic, look at all those puppets: Spielberg, Abrams and Oprah. You can see it in their eyes who they really are, liars and decivers. Apple is using them to milk their custumers even more. Bah!
1reader - March 26, 2019 at 12:44am
They think they own the culture...
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