Samsung Unveils New TV Called 'The Sero' That Rotates for Viewing Mobile Content

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Posted April 29, 2019 at 3:14pm by Shalom Levytam

Samsung has unveiled a new TV called 'The Sero' that rotates for viewing mobile content.

The design of 'The Sero' is different from the existing TV. It has a simple, slim appearance and modern navy blue color. It also has a neat 360-degree clean design to the back. In addition, when you are not watching TV, images such as images, photos, clocks, sound walls, etc. can be displayed to create a unique interior, and the built-in microphone of the artificial intelligence platform Bixby and remote control can easily control various functions have.

Samsung Unveils New TV Called 'The Sero' That Rotates for Viewing Mobile Content

The company says 'The Sero' is targeted at millennials and can be synchronized to the screen of your mobile device via NFC mirroring.

Samsung suggests customers can use the vertical orientation to view images or shop while reading comments at the bottom of the screen. When rotated to landscape, the TV functions much like a conventional television.

It is equipped with a 4.1-channel, 60-watt high-end speaker and can be used to play various online music services such as Samsung Music, as well as music stored on smartphones.

The Sero will first be released in Korea at the end of May for 18.9 million won ($16,300) with a 43-inch display.

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bjb - April 29, 2019 at 10:12pm

Now that just insane, I would get a car for my girlfriend at that price. Or I can get a month off in Australia if I wanted.

nocci - April 29, 2019 at 4:58pm

Sure lets pay a hefty price for a tv that can also cost electricity just by acting as lit up (animated) wall decor. Forget replicating a picture and making it backlit.

stevenlacross - April 29, 2019 at 3:55pm

But does it fold?

Qrius - April 30, 2019 at 6:26am

Best comment ever. Cheers

fayoo - April 29, 2019 at 3:25pm

Another plasma design ,I remember when plasma came out SW a 32” at Costco for $20k Was insane I used to buy all top of line TVs Not happening anymore Just purchased a Samsung 9 series about 6 months ago for $2000 my TV now is $1199.

nocci - April 29, 2019 at 5:01pm

This is why I have trust issues with some companies. I get the feeling Apple will will drop the price of the oldest MacBook Air model they're still selling the second I pay $1,199 for a 128GB configured model (don't ask why I'm buying that one over the newest model for old ports, MagSafe, and no retina which I don't care about).

NoGoodNick - April 29, 2019 at 6:08pm

Nope, Apple rarely drops their prices, even when it costs them dearly like it did this past year. Though, $16K is a LOT of cash for a TV and if I need one to display my favorite smartphone apps, I’ll simply display my phone/tablet to my TV. Charging an extra $14,000 to duplicate my phone makes little sense.