Apple in Tablet Talks with McGraw-Hill, Hachette

Apple is reportedly in talks with McGraw-Hill and Hachette to include educational and trade titles on its tablet, according to a BusinessWeek report.

McGraw-Hill Education is discussing getting electronic textbooks and its online learning system onto the tablet, two people told the site. Apple has also talked with trade book publisher Hachette Book Group about distributing e-books on the tablet, says another BusinessWeek source involved in the discussions.

Apple's talks with McGraw-Hill cover how the companies can market textbooks for the tablet and collaborate to publish digital textbooks and educational content for the device, two people say. "The talks are as much about marketing as they are about software development," says one of the people involved in the discussions.


McGraw-Hill is hoping the tablet will provide a way to showcase Connect, their online service that delivers educational coursework. "The more Connect can be displayed and distributed, the more it will resonate with students," says a person familiar with McGraw-Hill's plans. "The tablet would be relevant to the ways students study and the way teachers instruct."

A typical Connect course costs students $40 for the semester or $80 per semester with an embedded e-book.

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