Amazon Announces Its Best Selling Items This Holiday Season

Amazon has announced its best selling items this holiday season. The company says customers shopped at record levels with billions of items ordered worldwide.

Some of the best-selling products and brands this holiday season were the Echo Dot, Fire TV Stick with Alexa Voice Remote, Echo Show 5, L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot Roomba 675 Robot Vacuum, HAUS LABORATORIES, Carhartt, AmazonBasics, and Champion items. Popular departments customers shopped in Amazon’s Stores in the U.S. were toys, fashion, home and beauty with more than half a billion total items ordered.

“This holiday season has been better than ever thanks to our customers and employees all around the world,” said Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”


Here are a few of the most popular items from various shopping categories...

Toys and Games
● The best-selling toys in the U.S. this holiday season included the L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, Melissa & Doug Scratch Art Box of Rainbow Mini Notes, Nerf N Strike Elite Strongarm Toy Blaster (Amazon Exclusive), Hasbro Connect 4 Game, and Crayola Inspiration Art Case Coloring Set.
● Building toys were a top trending toy category this holiday with best-sellers including the LEGO Star Wars Darth Vader's Castle (Amazon Exclusive), LEGO Ideas Ship in a Bottle, and the LEGO Ideas NASA Apollo Saturn V.

Home
● Some of the best-selling home products in the U.S. included the Instant Pot Duo 80 7-in-1 Electric Pressure Cooker, iRobot Roomba 675 Robot Vacuum, Linenspa 6-Inch Innerspring Twin Mattress, Keurig K-Classic Coffee Maker, Lodge Silicone Hot Handle Holder, COSORI Air Fryer, Brita Ultra Max Filtering Dispenser, National Tree Crestwood Spruce Garland, and Mr. Coffee Mug Warmer.

Fashion
● Some of the most popular fashion brands customers ordered in Amazon’s Stores during the holidays include Carhartt, Champion, adidas and Amazon Essentials.
● Millions of cold-weather accessories for the whole family were ordered during the holidays – from well-known brands such as Columbia, Pendleton and Calvin Klein to Amazon Brands such as Goodthreads and emerging brands such as State Cashmere.
● Snow boots, cozy cardigans and knit beanies were a few of customers’ most loved items this holiday season, along with the customer favorite Orolay down Jacket, better known as the “Amazon Coat.”
● Customers loved giving their winter wardrobe an update with stylish, textured coats from favorite brands including, Alo Yoga and Daily Ritual, as well as bright puffers from Staples by the Drop and Amazon Essentials.
● From leopard print headbands to cozy, spotted sweaters, animal prints were popular gifts to give and get, as seen in the Amazon Fashion holiday gift guides, curated by influencers including Pink Peonies’ Rachel Parcell and Something Navy’s Arielle Charnas.


Beauty
● Some of the best-selling products from Amazon Beauty in the U.S. included HAUS LABORATORIES By Lady Gaga: GLAM ROOM PALETTE NO.1: FAME, Eyeshadow Palette, Philips Sonicare – Diamond Clean Classic Electronic Toothbrush, Crest 3D White Dental Whitening Kit, Mario Badescu Drying Lotion, and EltaMD UV Clear Facial Sunscreen Broad-Spectrum.

Electronics
● Some of the best-selling electronics in the U.S. included Pokémon Sword for Nintendo Switch, Wyze Cam Indoor Wireless Smart Home Camera, and Samsung 128GB MicroSDXC EVO Select Memory Card.

Pets
● The best-selling pets products in the U.S. this season included SmartSticks Peanut Butter Chews, TEMPTATIONS Classic Cat Treats, and Furbo Dog Camera: Treat Tossing, Full HD Wifi Pet Camera.
● Growth in top cat items outpaced growth for top dog items this holiday season in the U.S., and cat owners not only stocked up on litter, but also purchased treats for their furry companions.

Sports
● The best-selling sports items in the U.S. this holiday season included Spalding NBC Street Outdoor Basketball, AmazonBasics Neoprene Dumbbell Pairs and Sets, AmazonBasics High-Density Round Foam Roller, LifeStraw Personal Water Filter, and Razor A Kick Scooter.
● Customers in the U.S. continued to build their home gyms – this holiday season customers added technology to the mix with six of the top ten best-selling items coming from the Connected Fitness category.