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Apple Pro Display XDR Wins SID 'Display of the Year' Award

Apple Pro Display XDR Wins SID 'Display of the Year' Award

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Apple's Pro Display XDR has been awarded 'Display of the Year' by the Society for Information Display (SID).

The 2020 Display Industry Award (DIA) recipients reflect the ever-evolving display product landscape and represent a wide range of technological advancements in wearables, immersion, vehicles, augmented reality, personal productivity, and more. The honorees are receiving awards in conjunction with SID's annual Display Week.

"Taking advantage of the unique properties of OLED technology, two of this year's winners, Samsung Foldables and Audi AG's 7-inch OLED Virtual Mirror System, were able to bring electronic information displays into new applications," said Wei Chen, chair of the DIA committee. "Additionally, with OLED's rapid growth, the incumbent LCD technology continues to fight for footing by gaining new capabilities—as demonstrated by BOE's ultra-high definition (UHD) BD Cell and Apple's Pro Display XDR. Both have achieved high-dynamic-range (HDR) display performance in LCD, each with their own unique approach; and Toray's SCO has the potential to enhance future LCD displays' performance.

Here's what the SID had to say about Apple's Pro Display XDR:

Pro Display XDR from Apple
With its massive 32-inch LCD panel, 6K Retina resolution, and over 20 million pixels, Apple Pro Display XDR sets a new bar for the capabilities of a professional display. Designed for pro users who rely on color accuracy and true-to-life image reproduction, such as photographers, video editors, 3D animators and colorists, Pro Display XDR delivers the most comprehensive set of features ever offered on a display in its price range, paving the way for pros in every role across a workflow to unlock their creativity. Featuring P3 wide color and 10-bit color depth, Pro Display XDR is expertly calibrated at the factory to ensure billions of colors can be reproduced with exceptional accuracy. And features such as built-in reference modes make it easy to match the viewing requirements of content creation workflows. With 1000 nits of full-screen sustained brightness and 1600 nits peak, a 1,000,000:1 contrast ratio, and an Apple-designed backlight system for optimized light shaping, Pro Display XDR sets a new industry standard for incredible reference-quality imaging at a fraction of the size, weight, and cost of traditional reference monitors.

You can purchase the 32-inch Pro Display XDR starting at $4999.


Apple Pro Display XDR Wins SID 'Display of the Year' Award

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