Mobile spending on Christmas comprised 4.5 percent of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27. The majority of the holiday spending was on mobile games, which climbed 27 percent from $232.4 million on Christmas 2019 to $295.6 million this year. Tencent’s Honor of Kings was the category leader with approximately $10.7 million in consumer spending, up 205.7 percent Y/Y from $3.5 million on the same day in 2019. Consumers spent $112 million on non-game apps this Christmas, up 59 percent from $70.5 million in the previous year. Compared to last Christmas, non-game apps saw 4.2 percentage points more total spending.
Outside of games, the Entertainment category generated the most revenue. Entertainment apps accounted for 21.8% of all non-game spending on the App Store and 18.5% on the Google Play store. The top revenue generating non-game app was TikTok which brought in $4.7 million on Christmas.
As usual, the App Store outperformed the Google Play store capturing 68.4% of consumer spending.
Looking at just the U.S., consumers spent $130 million across both app stores on Christmas. That's up 38.7% year over year. Games generated $87.2 million and non-games generated $42.7 million.
More details in the full report linked below...