Revenue from the top 100 earning non-game subscription apps represented about 11.7 percent of the $111 billion that consumers spent on in-app purchases last year, the same share as in 2019. In Q4 2020, 86 of the top 100 earning non-game apps worldwide offered subscriptions, down slightly from 89 in Q4 2019.
The Apple App Store accounts for a much larger portion of revenue than the Google Play Store. The App Store reportedly generated $10.3 billion from subscription apps in 2020 versus $2.7 billion for the Play Store. Looking at the just the United States, the App Store generated $4.5 billion in 2020, compared to $3.6 billion for the Play Store.
Both globally and in the United States, YouTube was the top subscription app, earning $991.7 million in gross revenue globally and $562 million in the United States. Disney+ came in second, followed by Tinder, Pandora, and Google One.
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