Buying iPhone have become so increasingly difficult lately.
1. Every year more than 3-4 different iPhones releasing.
2. Last years iPhones are better than this years iPhones in value proposition.
3. It feels like one is trading stocks while selecting an iPhone.
4. Stop launching so many colour.
5. Everybody wants iPhones, so many choices are impacting its cost.
It is Apples responsibility to figure out right size for all negotiate on components and provide best prices. 1 iPhone with all innovations and best price ideally not more than $659. Seriously why power hogging OLED panels are not cheap yet? Employees are not coming back Tim they are lazy now and guess its channeling down from OLD leader from top. 1 iPhone negotiate component prices with vendors or just fire them find new ones. Time to take more risk Apple!