Apple is widely expected to unveil its next generation Apple Watch Series 8 at a special 'Far Out' event on September 7. The standard model will likely look the same as the Series 7 but add a body-temperature sensor and women's health features. A new Pro model will allegedly target sportier customers with a larger and more shatter-resistant display, enhanced tracking for hiking and swimming, longer battery life, and a rugged and premium metal case (likely titanium).
Gurman believes the new Pro model could top the price of the Apple Watch Edition.
As with the introduction of Pro iPhones in 2019, releasing an Apple Watch Pro line will let the company reserve its most significant new features for a pricier device that can bring in more revenue. Given the new capabilities, I expect this watch to come in at least $900 to $1,000, topping the current Apple Watch Edition. For comparison, Garmin’s high-end watches cost between $1,000 and $1,500. Amazfit also competes in this category, though generally at lower prices.
Notably, Gurman also says that due to the larger size of the Apple Watch Pro, it may not appeal to all consumers. Additionally, while existing bands will work, they may not appear flush with the device.
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