“With a high-resolution display that delivers three-times more pixels than our previous base Kindle, USB-C charging, 16GB of storage, and built-in adjustable front light, the new ultralight Kindle is the latest example of how we continue to bring premium features to our most affordable devices for even more customers to enjoy,” said Kevin Keith, vice president of Amazon Devices and Services. “And since we launched Kindle Kids three years ago, kids have logged nearly 3 billion minutes reading on Kindle devices. The new Kindle Kids provides an even better reading experience to help kids become lifelong readers.”
All-New High-Resolution Display
Kindle and Kindle Kids feature an all-new 6-inch, glare-free, 300 ppi high-resolution display with three-times more pixels for laser-quality text and sharp images that read like paper. Dark mode and adjustable front light provide a comfortable reading experience in all conditions, including bright sunlight or no light at all. The device comes packed with customer favorites like X-Ray, which provides important details about people or places mentioned in a book, and a built-in dictionary to quickly look up any word. Simplified setup on the Kindle app for iOS and Android offers an option to register your device in fewer steps and to jump into a book even faster.
Lightest and Most Compact Kindle
Kindle and Kindle Kids are the lightest and most compact Kindle models available—carry them in your pocket and comfortably read one-handed for even longer. The device’s longer battery life of up to six weeks maximizes the time you can spend reading, and the USB-C port makes charging more effortless than ever. The all-new Kindle comes with 16GB of storage—twice the storage of the previous generation—enough to hold thousands of titles, so you can take your library with you.
Designed with Sustainability in Mind
The all-new Kindle and Kindle Kids were designed with sustainability in mind and carry the Climate Pledge Friendly badge, acknowledging further reduction in carbon emissions from previous product generations. Both devices were thoughtfully sourced and built with 90% recycled magnesium. Plus, following our goal to make Amazon device packaging 100% recyclable by 2023, for the first time ever, Kindle device packaging is 100% recyclable in the U.S. and is also made of 100% wood fiber-based materials from responsibly managed forests or recycled sources. In addition, Kindle accessory covers follow suit with packaging made from 99% wood fiber-based materials. Amazon continues to reduce impact on the planet through decreasing waste and providing more-sustainable options, and our efforts with Kindle and Kindle Kids are no different.
Pricing and Availability
The all-new Kindle will be available starting at $99.99 in 16GB and in Black or Denim colors. New fabric covers for Kindle will be available in Black, Rose, Denim, and Dark Emerald.
Kindle Kids will be available starting at $119.99 in 16GB in Black. Customers can select from three kid-friendly cover designs: Space Whale, Unicorn Valley, and Ocean Explorer. Each Kindle Kids device comes with a two-year, worry-free guarantee and one year of Amazon Kids+, an award-winning, all-in-one kid-friendly content service with thousands of ad-free books, games, videos, apps, and Alexa Skills from brands like Disney, LEGO, and National Geographic. On Kindle Kids, Amazon Kids+ provides access to thousands of age-appropriate books. Amazon Kids+ auto-renews after one year starting at $4.99 a month and can be canceled at any time.
Both devices are available today for pre-order http://www.amazon.com/kindle.