April 29, 2024

Yahoo Publishes iPad User Analysis

Posted May 6, 2010 at 4:53pm by iClarified · 4502 views
Yahoo has published some information about iPad users on its network.

As expected within the classic early-adopter profile, we identified a male skew in the 35-44 age group among these early users. In fact, among all users, men outnumber women 2:1. Given the economy, people with higher earning power were probably the first to buy the iPad. The first Yahoo! iPad users were 94% more likely to be affluent consumers with solid wealth and strong incomes than typical U.S. Yahoo! users.

Other notable observations include:
- a higher then average use of Flickr, Finance, Sports, and News.
- 10% of traffic is international
- 48% of iPad users own an iPhone

Read More [via MacRumors]