"If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy measures," George Kliavkoff (CDO) said in an onstage interview at the Ad:Tech conference.
"One of the big issues for NBC is piracy. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products."
NBC pulled its TV content from iTunes in 2007 after disagreements over pricing.
"We'd love to be on iTunes. It has a great customer experience. We'd love to figure out a way to distribute our content on iTunes," he said, but wouldn't comment on any negotiations. "We have film distribution with iTunes so yes, we do talk to Apple," he said.