December 1, 2022
Apple, Orange in Talks to Cut iPhone Price

Apple, Orange in Talks to Cut iPhone Price

Posted April 18, 2008 at 11:51am by iClarified · 4927 views
Apple is in talks with Orange to lower the price of the iPhone in France in order to boost sales.

According to the French daily, Apple would like France Telecom to adopt a subsidized pricing model after selling only 100,000 handsets in France.

When asked, Orange told Les Echos there was "no question of changing the business model of the iPhone' and that 'everything is going well".

Under the exclusive licence deal signed by Apple and Orange for the French market, the mobile operator sells the iPhone for 399 euros, with Apple receiving a share of revenues.

However, in return for subsidising the phone, Orange is seeking to revise the revenue-sharing agreement with Apple, Les Echos said.

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Apple, Orange in Talks to Cut iPhone Price
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