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The new Apple TV+ streaming service has officially been launched.

Apple has posted a new 'Shot on iPhone 11 Pro' ad entitled, 'Snowbrawl'.

Apple is expected to receive volume shipments of a new 16-inch MacBook Pro this quarter.

Apple has posted new featurettes for 'SEE' and 'For All Mankind'.

A select number of Apple Stores are piloting a new program that will allow customers to purchase AppleCare+ beyond the usual 60 days after purchase.

Apple has posted a First Look Featurette for Ghost Writer.

Apple CEO Tim Cook has revealed that one-third of customers coming in to the Apple Store are trading in their old devices.

Apple has announced that its Apple Arcade subscription service will launch on Thursday, September 19th for $4.99/month.

Tile has announced a new Smart Alerts feature that will launch in beta ahead of Apple's rumored AirTag tracker.

Apple has posted its touching ad for the 2019 holiday season entitled, 'The Surprise'.

Apple has released macOS Catalina 10.15.1 which brings new emoji, support for HomeKit Secure Video, new Siri privacy settings, and more.

Check out this concept for a next generation Apple iPhone 12 Pro SUPER.

Apple has released iOS 13.3 beta 3 and iPadOS 13.3 beta 3 to developers.

Apple has released macOS Catalina 10.15.2 beta 3 to developers for testing.

Apple has seeded watchOS 6.1.1 beta 3 to developers for testing.

Apple has seeded tvOS 13.3 beta 3 to developers for testing.

Apple's official leather and silicone cases for the iPhone XS and iPhone XS Max are on sale for up to 39% off today.

The 38mm Apple Watch Series 3 with Cellular is on sale for $199 today.

Apple has posted official trailers for its Ghostwriter and Helpsters shows now available via Apple TV+.

Apple has posted an official 'Jericho' trailer for Servant, an original show coming soon to Apple TV+.

The Castro Podcast app has been updated with numerous new features and improvements.

Apple has announced an unexpected special event on December 2, 2019.

Apple's Smart Battery Case for the iPhone XS Max is on sale for 54% off.

Apple has stopped signing iOS 13.1.2 and iOS 13.1.3, preventing users from being able to downgrade or restore to those firmware versions.

Apple has released iOS 13.2.2 for the iPhone, iPad, and iPod touch to fix an issue that could cause backgrounded apps to unexpectedly quit.

Apple announced today that it will assemble its new Mac Pro in Texas.

Apple is removing all 181 vaping-related apps from the App Store today.

The newly released iOS 13.2 software update may have revealed 'AirTag' as the name of Apple's upcoming Tile-like tracker device.

Apple's 16-inch MacBook Pro has a new lid angle sensor.

Apple has bought the rights to the 'AirTag' trademark for its upcoming tracking device.

Instructions on how to activate your free one year subscription to Apple TV+.

The official Apple Smart Battery Case for the iPhone XS in white is on sale for 54% off today.

The Apple TV+ streaming service offers the highest quality 4K video stream, according to a new report.

Apple has posted a film to introduce its new 16-inch MacBook Pro.

Apple has released macOS Catalina 10.15.2 beta 2 to developers for testing.

Roku has released an Apple Watch app to let users easily control its devices from their wrist.

Amazon's Fire TV Stick 4K with support for the Apple TV app is on sale for 50% off today.

Apple has released iOS 13.3 beta 2 and iPadOS 13.3 beta 2 to developers for testing.

Apple has seeded tvOS 13.3 beta 2 to developers for testing.

Apple's AirPods 2 with Wireless Charging Case have dropped to an all-time low price of $159.99.

Apple's new iPad Pros are on sale for up to $399 off today.

Apple has named five new VPs in the past month, promoting four executives and bringing back a former iPhone executive.

Apple is planning to use Qualcomm's 5G modem for three new iPhones to be released in 2020.

Apple has shared a first look featurette for SEE, an upcoming new drama series on Apple TV+.

The Disney+ app and streaming service is now available for the iPhone, iPad, and Apple TV.

Apple has seeded watchOS 6.1.1 beta 2 to developers for testing.

The LIFX Mini color smart bulb with Apple HomeKit support is on sale for 34% off today.

The 2017 13-inch MacBook Air is on sale for 32% off.