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This is Apple's first video ad for the new iPhone 6 and iPhone 6 Plus.

Apple has released iTunes 11.4 with support for syncing to iOS 8.

Apple has officially released a TestFlight app for iPhone, iPad, and iPod touch.

Apple is reportedly set to launch both the 4.7-inch and the 5.5-inch iPhone 6 on September 19th.

Apple has hired Robin Burrowes, former marketing head of Xbox Live UK, to lead App Store marketing for iTunes Europe.

Apple has posted a new video highlighting the Smart HDR feature on the iPhone XS.

Design Marc Newson is joining Apple as part of Jonathan Ive's design team.

Apple is preparing to seed its testing partners with iOS 8.0.1, ahead of the public release of iOS 8.

Apple has refreshed its iTunes Connect web portal for developers with a new design and some improved features.

Apple paid Tim Cook and other top executives less in 2016 following missed revenue and profit goals for the year.

A new report from KGI Securities analyst Ming-Chi Kuo claims that Apple's upcoming 6.1-inch LCD iPhone may not have 3D Touch functionality.

All four AirPods models are on sale today including AirPods Pro 2, AirPods 3, AirPods 2, and AirPods Max.

Montgomery County Circuit Judge Robert Greenberg had angry words for Apple Store employees who ignored cries for help as a murder took place in the store next door.

Jonathan Ive has reportedly been heard saying that Switzerland is in trouble when excitedly talking about the iWatch.

Apple has begun selling refurbished iPhone X units starting at $769 for the 64GB model.

Apple has seeded watchOS 5.2 beta 2 and tvOS 12.2 beta 2 to developers for testing.

MBA Online has posted a new infographic which tries to describe just how much cash Apple has.

Apple reclaimed its position as the world's largest smartphone vendor in Q4 2011.

At Apple's Town Hall Meeting yesterday, CEO Tim Cook announced that employees will get $500 off Macs and $250 off iPads starting this June.

A new Apple patent filing reveals Apple's solution to simplifying the remote control.

Apple's wired EarPods have allegedly been updated with USB-C and are already in mass production.

Gartner has released a report saying that Apple became the world's top semiconductor customer in 2011.

The New York Times has published an excellent piece on why Apple outsources its manufacturing to China.

Apple's upcoming Beats Studio Buds+ wireless earbuds have surfaced on Amazon ahead of their release.

Apple is planning to bring the same lock screen customization options available on iPhone to iPadOS 17.

Commenting on Apple's new push into digital textbooks, McGraw-Hill CEO Terry McGraw says 'this was [Steve's] vision'.

Apple is once again selling iPhone SE units on its clearance store.

LG Display is reportedly struggling to produce OLED panels for the next generation iPhone.

Apple has seeded a new version of OS X Mavericks 10.9.5 build 13F24 to developers for download and testing.

Apple has lifted the embargo on reviews of the new 2020 iPad Pro. Here's a roundup of reviews from around the web.

Apple has posted the full 'Education Event' keynote video for you to watch.

Apple's digital textbook project is reportedly inspired by Al Gore's 'Our Choice' iOS e-book and codenamed 'Bliss'

Apple has filed another suit in Germany looking to ban the sales of 10 Samsung smartphones including the Galaxy S Plus and the S II.

Apple is reportedly ending its $100 printer rebate promotion according to an internal memo

Satechi has unveiled the Thunderbolt 5 CubeDock featuring an internal NVMe SSD slot, 140W power delivery, and 120Gbps bandwidth. Pre-orders start today.

Apple's AirPower wireless charging mat isn't dead after all, says leaker.

Apple has disabled Group FaceTime following the discovery of a major bug that allows users to listen in to another person's phone via FaceTime.

Apple has posted a behind the scenes look at how it created the new iPad Pro ads.

Apple suppliers are scrambling to produce enough displays for the iPhone 6 after a key component in the display had to be redesigned.

The U.S. International Trade Commission has made a preliminary ruling that Motorola did not violate three Apple patents.

Apple was 'taken by surprise' at the violence that broke out during its iPhone 4S launch in Beijing, said CEO Tim Cook.

Apple has updated Pages, Numbers, and Keynote with stability improvements and bug fixes.

The global secondary smartphone market grew 5% YoY in 2022, according to a new report from Counterpoint Research.

Apple's head of iOS Product Marketing, Greg Joswiak, was spotted scouting the competition at CES.

Sonny Dickson has just leaked a video that shows Apple's new Lightning cable with a reversible USB connector.

Apple has officially launched the Final Cut Camera app for iPhone.

Apple, Park Pictures, and TBWA\Media Arts Lab have won an 'Outstanding Commercial' Emmy for their 'Misunderstood' holiday ad.

Apple has posted a new film for the Chinese New Year that was shot on the iPhone XS.