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The new Apple Watch NikeLab is now available to purchase starting at $369.

Apple is reportedly finalizing the design of a device that would compete with the Amazon Echo and Alexa.

Apple may introduce a new 'bronze' color for the upcoming iPhone 16 Pro Max.

Apple has released the first public beta of iOS 12 for iPhone, iPad, and iPod touch.

Apple has released the first public beta of macOS Mojave for testing.

Apple was ranked the number one luxury watch brand in NetBase's 2016 Luxury Brands report.

Apple is expected to start producing new 12-inch and 13.3-inch MacBooks at the end of Q1 2016 or early in Q2 and start producing 15-inch models in Q3.

A U.S. judge has ordered Google to provide Apple with a list of search terms it used to compile the Android documentation Apple requested in its case against Samsung.

Apple began rolling out two-step verification to additional countries today.

Apple has reportedly delayed the release of its Carpool Karaoke show, postponing the launch party twice.

Apple has released macOS Sierra 10.12.5 beta 4 to developers for testing.

Apple has announced that it's reducing the affiliate commission rate on App Store sales and in-app purchases from 7% to just 2.5%.

Sling has announced that its Cloud DVR is now available to Apple TV users.

Aqara has launched the Doorbell Camera Hub G410, a 2K video doorbell with HomeKit Secure Video, Matter support, on-device facial recognition, and local storage.

Apple today announced that it's reached an active installed based of 1 billion devices.

While Apple just announced a record 2015 holiday quarter, it also forecasted its first drop in sales since 2003.

Netgear has updated the new Arlo Pro 3 Floodlight camera with Apple HomeKit support.

As expected the Apple Watch has been put on display at the Colette Boutique in Paris.

Apple is expected to unveil a redesigned 16-inch MacBook in October which will be the highest priced notebook ever sold by the company.

FORTUNE has posted its Fortune 500 list for 2013 which has Apple ranked in 6th place.

Apple is reportedly planning to switch the Macs used by Apple Store Geniuses to iPads.

Apple's next generation iPhone 16 Pro models are expected to gain support for Wi-Fi 7.

Amazon has slashed prices on all Apple AirPods models today, offering significant discounts that are typically only seen during special sale events.

Apple is reportedly preparing to release a 4-inch iPhone and a new iPad Air 3 in the first half of 2016.

Apple has released iOS 9.3.6 and iOS 10.3.4 for older devices alongside the release of iOS 12.4 today.

Apple avoided paying about $9.2 billion in taxes by taking on debt to finance its $55 billion stock buyback.

Nike has announced the upcoming release of a limited edition 'Apple Watch NikeLab' smartwatch which features a neutral-toned style.

Law enforcement officials are speaking out against Apple's announcement that it can no longer decrypt iPhones for law enforcement if the device is running iOS 8.

Apple has released iOS 8.0.2 for iPhone, iPad and iPod Touch, bringing fixes for cellular service and Touch ID issues

Apple has invited a select number of reporters into its iPhone testing facility to demonstrate the extensive torture tests it puts its smartphones through before their release.

Apple has released a new Music Memos app for iOS to make it easier for songwriters to capture and organize new musical ideas.

Apple is reportedly planning to open an office in a futuristic tower being built in Vancouver, B.C. Canada.

Apple is providing products and equipment to the Super Bowl 50 Host Committee.

Apple Stores and authorized service providers now have the option of replacing your broken iPad 4 with a new iPad Air 2, according to a leaked internal memo sent out by Apple.

Apple has released macOS Sierra 10.12. 5 beta 3 to developers for testing.

Samsung's attempt to shut down Apple products using FRAND patents is now under investigation by the EU.

Apple has revealed plans for a virtual SIM card in a new patent application entitled, 'Wireless Network Authentication Apparatus and Methods'

Apple has backtracked on an announcement that said VPN on Demand functionality would be changed for iOS devices due to a lawsuit with VirnetX.

Amazon has discounted Apple's AirPods 2 with Wireless Charging Case to their lowest price ever.

Check out these images of iPhone 13 and iPhone 13 Pro dummies which purportedly reveal the design of the next generation smartphone.

Apple's purchase of C3 Technologies, an amazing 3D mapping company, has reportedly been confirmed.

Apple has released iMovie 2.1 for iOS 8 which brings numerous new features including the ability to enhance video clips in the Photos app using the iMovie Extension.

Erin Caton, a former manager at Apple, has posted on Medium calling Steve Jobs a 'giant jerk' and blaming him for the failed launch of MobileMe.

Apple's quarterly profit is projected to shrink for the first time in 10 years, according to Bloomberg.

Apple has released macOS Mojave 10.14.6 beta 5 to developers for testing.

The Apple Watch Series 3 smartwatch with GPS and Cellular (38mm) is on sale for 40% off today.

The Steve Jobs 'I finally cracked it' moment was Apple realized you could just talk to your television.

Apple has announced that App Analytics now supports tvOS apps, giving developers insight about how their apps are used on the Apple TV.