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The new Apple Watch Series 10 is back on sale for just $299 today, its lowest price ever.

The White House has sharply criticized recent European Union fines levied against Apple and Meta Platforms, condemning the penalties issued under the Digital Markets Act (DMA).

Apple has confirmed an outage that is affecting App Store and Apple Music users.

Apple has debuted a new 'Hill Climb' episode in its Adventure series of immersive videos for Vision Pro.

Apple has released the second public betas of iOS 18.5, iPadOS 18.5, and macOS Sequoia 15.5.

Apple has seeded the third beta of tvOS 18.5 to developers for testing.

Apple has seeded the third beta of watchOS 11.5 for Apple Watch to developers for testing.

Apple has revealed a first look at its new documentary adventure series “The Wild Ones,” set to premiere globally on July 11, 2025.

Apple's next generation iPhone 17 Pro may come in a 'Sky Blue' color for the first time, according to a new rumor.

Apple has stopped signing iOS 18.4, preventing users from being able to downgrade or restore to that firmware version.

Apple’s enterprise sales and western European operations are set for a significant leadership change.

Apple has released watchOS 8.5.1 for the Apple Watch.

Apple has posted a new ad for Apple Card entitled, 'Chocolate'.

Netflix has posted a behind-the-scenes look at how it recreated the Apple Amsterdam store for its film 'iHostage'.

Apple has shared a new ad for the iPhone 16 entitled, 'Trust Issues'.

Apple has released macOS Sequoia 15.5 beta 3 to developers for testing.

The European Union has postponed penalties against Apple and Meta Platforms that were initially planned for this week, according to a new report.

Apple has released iOS 18.5 beta 3 and iPadOS 18.5 beta 3 to developers for testing.

Apple has released tvOS 15.4.1 for the Apple TV.

Apple has seeded the third beta of visionOS 2.5 to developers for testing.

Apple's popular 13-inch M4 iPad Pro is on sale for $200 off today.

Apple has acquired UK opening banking startup Credit Kudos, perhaps suggesting that a UK Apple Card may be coming soon.

Apple has released watchOS 8.5 for the Apple Watch.

Apple may be planning to discontinue the Apple Watch Series 3 this year.

Apple has released tvOS 15.4 for the Apple TV.

Apple has released public betas of iOS 18.5, iPadOS 18.5, and macOS Sequoia 15.5.

Apple has seeded the second beta of tvOS 18.5 to developers for testing.

Apple has seeded the second beta of watchOS 11.5 for Apple Watch to developers for testing.

Apple released a series of software updates today, including iOS 18.4.1, iPadOS 18.4.1, and macOS 15.4.1, that patch two serious security vulnerabilities.

Apple and Major League Baseball (MLB) today announced 'Friday Night Baseball,' a weekly doubleheader with live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+.

Apple has started assembling its new iPhone 16e in Brazil, according to a recent report.

Apple's iPhone shipments in China fell 9% to 9.8M in Q1 2025, dropping to fifth in market share.

Apple is reportedly testing an under-display camera for the inner screen on its foldable iPhone; however, that camera

Apple has shared the official trailer for 'Long Way Home,' a new season of the popular motorcycle adventure series starring Ewan McGregor and Charley Boorman.

Apple may implement global iPhone price increases to mitigate tariff impacts, according to a new report.

The Apple Watch SE 2 is on sale for just $169.97 today!

Apple has made a key decision for its rumored foldable iPhone, choosing Samsung Display as the exclusive supplier for the device's OLED panels, according to a new report.

Apple has released macOS Sequoia 15.5 beta 2 to developers for testing.

Apple has officially released iOS 18.4.1 and iPadOS 18.4.1 for iPhone and iPad.

Apple is reportedly set to launch an in-store recycling promotion tomorrow that will offer customers up to $20 off accessories.

Apple has released iOS 18.5 beta 2 and iPadOS 18.5 beta 2 to developers for testing.

The global smartphone market grew 3% year-over-year in Q1 2025, with Apple claiming the top spot, driven by the iPhone 16e launch, according to a new report.

Apple has officially released macOS Sequoia 15.4.1 for Mac.

Apple has launched new woven Beats charging cables in multiple colors and sizes.

Apple much anticipated foldable iPhone, often referred to as the 'iPhone Fold,' may cost between $2100 and $2300 when it's launched, according to a new report.

Apple has posted a new ad featuring a real Emergency SOS on Apple Watch story to its YouTube channel in Australia.

Apple has seeded the second beta of visionOS 2.5 to developers for testing.

Chipolo has announced the release of a new POP tracking tag that works with both Apple Find My and Android Find My Device.