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Apple is highlighting its new Depth Control feature in a humorous new ad entitled Bokeh'd.

FireCore has announced the release of aTV Flash 4.5 for the original Apple TV.

Foxconn will be key to keeping Sharp alive thus ensuring a stable supply of components for Apple.

Benchmarks for Apple's rumored new 13-inch MacBook Pro have allegedly been leaked.

A recently published Apple patent reveals designs for a Smart Cover with a built-in display.

Apple wanted an iPhone with curved glass but didn't follow through on the design due to the prohibitive cost of shaping the glass.

Apple has launched a machine applied iPhone screen protector installation service in Japan.

Apple has filed a patent for an audio-sharing network that would combine audio from multiple iPhones to create one clear stream that other users could listen to.

Apple has updated its Maps app with 3D Flyover support for 20 new cities.

Apple has apologized for the problems experienced during the launch of MobileMe and has offered an extension to users

Apple's Beats Pill+ portable speaker in (PRODUCT)RED is on sale for 44% off today.

Apple has posted a new ad highlighting the Depth Control feature on the iPhone XS and XR.

Former Apple employees hired by Facebook are working on a new faster iPhone app

Apple has updated the iOS Podcast app to bring stability and performance improvements

Apple has aired a new iPhone 4S Siri commercial featuring legendary film director Martin Scorsese.

Apple has acquired another patent from Canadian inventor Timothy R. Pryor which details a 'method for providing human input to a computer'.

Apple will reportedly provide an adapter to convert between the current 30-pin dock connector and the rumored smaller 19-pin dock connector said to debut with the 'iPhone 5'.

Apple N Berry has announced a new AT&T iPhone IMEI unlock solution.

Reddit user mutdog creates a beautiful render of the Apple Wireless Keyboard

Apple has selected Piloteer as its free App of the Week.

Google has announced that it will end App Store subscription support for YouTube TV in March.

Apple's next generation 5G iPhone, often referred to as the iPhone 12, may not support 2x2 MIMI uplink.

Apple's refreshed SoHo Store in New York features an incredible huge seamless glass zigzagging staircase railing.

HTC has filed a counterclaim against Apple alleging the company infringes on two patents it has acquired from HP.

Apple today expanded iTunes Movies in the Cloud to numerous countries including UK, Canada, Australia, New Zealand, Ireland, and others.

The online Apple Store is now offering to send you order status updates by text message.

Apple's next generation iPad Pro may come in both matte and glossy display versions.

Apple's wireless AirPods Pro earbuds are back on sale today for $234.98.

Daimler CEO Dieter Zetsche recently told German paper Welt am Sonntag that Apple and Google have been making more progress on their automotive projects than previously thought.

Know Your Mobile claims to have learned that Apple will announce the 'iPhone 5' on August 7th.

FORTUNE has surveyed 61 Apple analysts in an attempt to find out how many iPhones were sold in the June quarter.

Apple has selected MarcoPolo Ocean as its free App of the Week.

The NPR One app has been updated with support for Apple CarPlay.

Apple has placed 55th on Fortune's Global 500 Top Companies, an annual list of the world's biggest corporations.

Check out the new 'Experiments II: Full Circle' video shared by Apple.

Apple has updated its Logic Remote app with support for the iPad Pro and iPhone and the ability to use multiple iOS devices simultaneously.

Italian consumers may be able to purchase the 3G iPhone through Apple resellers.

Apple co-founder Steve Wozniak recalls the moment he stumbled upon the idea of how to put color into personal computers.

Apple has pulled all 39 of its certified products from the U.S. government backed registration of environmentally friendly electronics, known as EPEAT.

Apple has unveiled their first Apple Retail store in Australia and officially announced the date and time for the grand opening.

Code references found in iOS reveal that Apple may be experimenting with Li-Fi wireless communication.

Apple has agreed to pay Proview $60 million to settle a dispute over the iPad trademark in China.

Apple was the only major vendor to see growth in worldwide PC shipments during the fourth quarter of 2015.

Jeb Bush, currently a candidate for President of the United States in the 2016 U.S. presidential election, was shocked to discover his Apple Watch can receive calls.

Apple is expected to announce Verizon Wireless a carrier for its upcoming tablet and the end of AT&T's iPhone exclusivity.

Cyber Monday has arrived and here are the discounts you can get from Amazon and Mac Mall on MacBooks, iMacs, and Mac minis.

Sprint iPhones sell better at big-box retailers than at Apple Stores, according to a new study by Consumer Intelligence Research Partners.

Check out this new concept for the iPhone XI featuring an iPad Pro like design with a triple-lens rear camera, USB-C, and more.