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Apple is preparing its 'Pick up in Store' option for customers looking to purchase the Apple Watch.

A new report claims the Mac Pro was in limbo at Apple but 'constant negativity' and a poor reception of its new MacBook Pro resulted in the company deciding to double down on hardware for pro users.

Apple has announced that App Store customers worldwide set new spending records over the holidays, topping off a record-breaking year for the mobile app store.

Apple today announced a series order for 'Surfside Girls', a new 10-episode live action kids/family series from May Chan, based on the gravel novel series by Kim Dwinell.

Apple has started preparing Apple Watch Link Bracelet orders for shipment.

Apple has launched its Beats Fit Pro wireless earbuds in new Tidal Blue, Coral Pink, and Volt Yellow colors.

Apple has topped Fortune's lists of the 'World's Most Admired Companies' for the sixteenth straight year.

ABI Research’s TeardownIQ has performed a teardown of the Apple S1 'System in Package' (SiP) used to power the Apple Watch.

Apple has released tvOS 12.1 for the Apple TV.

Apple has released iOS 14 beta 3 and iPadOS 14 beta 3 to developers for testing.

Apple has seeded watchOS 7 beta 3 to developers for testing.

Apple has released macOS 11 Big Sur beta 3 to developers for testing.

Apple is still not informing EU consumers correctly about their warranty rights, according to EU Justice Commissioner Viviane Reding.

Apple is planning to release new iPhone SE models in 2022 and 2023.

Apple has announced new features for App Store product pages that can be used by developers.

Apple has released tvOS 10.1.1 for the Apple TV.

DisplayMate has published its analysis of the Apple Watch's flexible OLED display.

Check out this video hands-on with Apple's alleged new leather loop band for the Apple Watch.

Apple has updated Configurator 2 with unified prepare for iOS and tvOS, the ability to install PDF, ePub, and iBooks Author books into iBooks, new profile payloads and restrictions for tvOS, and much more.

Apple has unveiled the official trailer for 'Extrapolations', a stud-studded drama from writer, director, and producer Scott Z. Burns.

Apple will reportedly update the iPod touch this year.

A video message from Apple SVP Angela Ahrendts to Apple Store retail employees has leaked online.

UPS has begun confirming an April 24th delivery date for some Apple Watch pre-order customers.

Apple may use a new polished titanium finish on its next generation iPhone 16 Pro models.

The Clear to-do and reminders app has been updated with support for the Apple Watch, Interactive Notifications, and Handoff.

Check out these beautiful 3D exploded renders of the Apple Watch.

Apple has acquired Workflow, a powerful automation app for iOS.

Apple has announced that starting with iOS 16.4 beta and iPadOS 16.4 beta, Web Push is supported for web apps.

The Twitterrific app has been updated with support for the Apple Watch.

Apple's next generation iPhone may feature the company's new alloy of 7000 Series aluminum that was created for the Apple Watch.

A second report this morning on Apple's rumored iWatch reveals that the device runs iOS but is running into battery life issues.

These are the full iPadOS 16.4 release notes for iPad.

Apple's AirPods 3 are on sale for an all-time low price of $134.99 today.

Apple's over-ear AirPods Max headphones are on sale for $429 today.

Apple has released iOS 15.2 beta 4 and iPadOS 15.2 beta 4 to developers for testing.

Apple will announce FY 20 third quarter results on July 30.

Apple is continuing its incredible Beats headphones sale this Christmas Day, offering discounts of up to 50% on select models—perfect for those who didn’t find the gift they wanted under the tree.

Tesla CEO Elon Musk tells his followers not to waste their money on Apple's "silly" cloth, encourages them to purchase the company's $50 whistle instead.

Apple has released macOS Monterey 12.1 beta 4 to developers for testing.

Apple has agreed to settle a lawsuit over 'bait apps' that allowed children to rack up huge iTunes bills on their parents account.

Apple CEO Tim Cook was spotted visiting the Palo Alto Apple Store today.

A photo of Apple's secret 'iPhone Calibration Machine' has leaked online.

Apple's next generation iPhone 16 may come in 'Space Black' and 'Rose' colors, according to a new rumor.

Instructions on how to jailbreak your Apple TV 2G on iOS 4.1 using PwnageTool for Mac

Apple has hired Tamara Hunter from Sony as its Head of Casting.

A new exclusive report details the secret history of the Apple Watch.

Apple has released iOS 14 beta 2 and iPadOS 14 beta 2 to developers for testing.

Apple has seeded watchOS 7 beta 2 to developers for testing.