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Check out these renders of the new Apple AirPods in Jet Black.

Apple has posted a new ad for the iPhone 7 ahead of its release on Friday, September 16th.

Apple today announced earnings for its fiscal third quarter ending June 25, 2016.

Apple has released iOS 10 beta 7 to developers and a sixth public beta to testers.

Apple is offering six different bundles of 10 movies for $10 to celebrate 10 years of offering movies via iTunes.

Apple has released the fourth beta of macOS Sierra 10.12 to developers for testing.

Apple has unveiled the next version of iOS at WWDC, featuring an improvement to the user experience, a Siri SDK, rich notifications, and more. iOS 10 will be available today for developers, with a public release this fall.

An all-new Apple Watch 2 is expected to launch later this year with a faster processor, GPS, barometer, and higher capacity battery.

Apple has released macOS Sierra 10.12 beta 7 to developers and a sixth beta of macOS Sierra 10.12 to public testers.

Check out this footage of the iPhone 7 launch from around the world.

Watch Apple's official 'Introducing iPhone 7' video.

Apple has updated the new Messages App Store in iOS 10 with categories to make it easier to find apps and packages that interest you.

Apple has selected Pixel Cup Soccer 16 as its free App of the Week.

Apple has selected Noodles! as its free App of the Week.

Apple has officially launched its new iMessage App Store ahead of the release of iOS 10.

Apple has named its selections for the best apps, games, movies, TV shows, and music of 2015.

Adobe has announced the launch of Lightroom for Apple TV.

Sony Electronics announced today its new XAV-AX100 in-car audio system with Apple CarPlay connectivity, the ability to play a variety of media files, and get up to date information on the go.

Apple has posted its full WWDC 2016 keynote to YouTube.

Apple has released iOS 10 public beta 3 for download.

The 24-hour Bloomberg Radio station is now available on Apple Music free of charge in 100 countries.

During its earnings called today, Target said that sales of Apple products were down 20% last quarter.

Apple is planning to bring support for FeliCa, a mobile tap-to-pay standard developed by Sony, to iPhones in Japan.

Apple has released iOS 10 beta 8 to developers and the seventh public beta of iOS 10 to testers.

Apple has released tvOS 10 beta 7 to developers for download and testing.

Senator Elizabeth Warren of Massachusetts has accused Apple, Amazon, and Google of using their size to 'snuff out competition'.

Apple has released iOS 10 beta 5 to developers for testing.

Apple has seeded watchOS 3 beta 5 to developers for testing.

Apple has released iOS 9.3.5 for the iPhone, iPad, and iPod touch.

Apple has stopped signing iOS 9.3.2 and iOS 9.3.3 which means a restore and downgrade to those firmware versions is no longer possible.

Apple has updated its App Store Review Guidelines with information on subscriptions, SiriKit, and iMessage ahead of iOS 10.

Earlier this week, a report said that Apple was working on an Amazon Echo competitor. A new report today says that competitor may come in the form of a refreshed Apple TV.

Ken Segall, who worked with Steve Jobs as his ad agency creative director for twelve years, offers his thoughts on what's changed at the company since Steve Jobs in an article for the Guardian.

Apple is reportedly planning to launch three iPad models in 2017.

Apple has released macOS Sierra 10.12 beta 6 to developers for testing.

Apple has quietly doubled the storage offered on various iPad tiers and lowered the price of some iPad Pro tiers.

Check out this humorous video introduction to the iPhone 7 by Pineapple.

The target date for Apple's much rumored electric car has reportedly slipped to 2021.

Jessica Alba has signed on as a mentor and advisor for Planet of the Apps, the new unscripted series co-produced by Propagate and Apple.

Apple has introduced a new 2TB iCloud storage plan for $20/month.

Apple has posted five new health videos entitled: Sleep, Mindfulness, Nutrition, Activity, and Everything's Connected.

After months of rumors and anticipation, Apple is set to deliver its WWDC 2015 keynote on Monday.

Apple has released a second public beta of macOS 10.12 Sierra for download.

Apple has announced a new Security Bounty Program that will pay hackers up to $200,000 for discovering vulnerabilities in its software and hardware.

Apple has reportedly acquired Turi, a machine learning and artificial intelligence startup.

Apple is reportedly planning to release a new MacBook Air with USB-C ports.

Apple has announced that it is officially discontinuing its Thunderbolt Display.

Apple has released an update to Apple Music for Android bringing the app out of beta status with several improvements.