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Apple has officially announced a September 12th iPhone event that will take place at the new Steve Jobs Theater.

Apple has updated the 'Apple Events' app for the Apple TV ahead of the upcoming 'Gather round' special event at the Steve Jobs theater.

Apple has seeded watchOS 9.6 Release Candidate to developers for testing.

Apple has posted three new ads for its Apple TV+ video subscription service.

Plex has announced that it's expanding the preview of its redesigned app experience to Apple TV.

Here are the best Apple deals on the second and final day of Amazon's Prime Early Access Sale.

Apple has officially unveiled iOS 13, a major update to its mobile operating system for iPhone and iPod touch.

The Apple TV 4K is on sale for just $109 today, its lowest price ever!

Apple is likely to launch new M3 Macs in October, following the launch of its new iPhone and Apple Watch models.

The new Apple Watch Series 8 is on sale for $50 off today!

Apple has been preparing for a switch to USB-C and could beat the EU's deadline with its most visible products, according to a new report.

The new 2021 Apple TV 4K is on sale today for the very first time.

Apple has released tvOS 12.2 which lets iOS users access Remote from the Lock screen and ask Siri to play video content on Apple TV.

Apple has released the second public betas of iOS 16.4, iPadOS 16.4, watchOS 9.4, tvOS 16.4, and HomePod 16.4.

Apple has unveiled iOS 14, the next major software update for iPhone.

A selection of official Apple iPhone cases are on sale today for up to 53% off.

Apple is reportedly planning to announce that Apple Pay will launch this summer in the U.K at WWDC.

Apple's new AirPods 4 with Active Noise Cancellation (ANC) are on sale for $164.99 today.

Apple today introduced an all-new iPod touch and reinvented iPod nano.

Apple has allegedly restarted development of a fourth generation iPhone SE.

Piper Jaffray analyst Gene Munster is predicting that Apple will launch an 'S' version of the Apple Watch this spring.

Apple is working on a dedicated chip that will power Artificial Intelligence functions on its devices.

Apple has recruited longtime Ford Motor executive Desi Ujkashevic to work on its electric car project.

Roku has announced that Apple Music is now available globally on the Roku platform.

Apple is reportedly expanding its presence in China with new applied research labs.

Apple is launching the Apple Watch Hermes in eighteen countries today and the Apple Watch Series 2 in twenty additional countries.

Apple has officially unveiled 'AirPods Max', the company's much anticipated headphones with an over-ear design and high-fidelity sound.

Apple has announced earnings for its fiscal 2022 second quarter ended March 26, 2022.

Apple only spent $33 million on acquisitions this year, a record low for the company with Tim Cook as CEO.

OpenAI updates Codex for Mac with background computer control, multi-agent workflows, memory, and over 90 new plugins for developers.

Apple is reportedly developing an EKG Heart Monitor feature for future generation Apple Watches.

Apple has quietly discontinued its gold Apple Watch Edition models.

T-Mobile has announced that its customers will get a free subscription to MLS Season Pass on Apple TV.

Pharrell Williams performed at Apple's Cupertino Campus today in celebration of Earth Day. The singer was also spotted wearing an Apple Watch.

Google has posted a new ad celebrating the upcoming launch of RCS support on iPhone.

Apple appears to have given cyclist and former professional rugby player Will Carling an Apple Watch and a 'clever' folding charger.

Watch Apple's film introducing the new Apple Watch Series 5.

Apple has released iOS 14.6 RC 2 and iPadOS 14.6 RC 2 to developers for testing.

Apple has released watchOS 4.2 with Apple Pay Cash, new workouts, support for HomeKit sprinklers and faucets, and more.

Apple has placed orders for Apple Watch from Compal Electronics making it the second OEM for the popular smartwatch.

Apple is allegedly planning to limit the USB-C port on the upcoming iPhone to MFI-certified accessories, according to a new rumor.

Apple has seeded tvOS 16.6 beta 4 to developers for testing.

Apple has announced that 'Swan Song' will debut on Apple TV+ and in theaters on Friday, December 17.

Apple is negotiating with Chinese government to reopen supplier production lines that have been shut down due to COVID concerns.

Apple has released iOS 14.6 RC and iPadOS 14.6 RC to developers for testing.

Apple's AirPods Max and AirPods Pro do not support Apple Music Lossless audio.

Apple's 13.6-inch M2 MacBook Air is available for just $749 today, its lowest price ever!

Apple has named Carol Surface its first ever Chief People Officer