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Apple may be considering the addition of a new 'Jet White' color option for the iPhone 7 and iPhone 7 Plus.

Apple Stores will soon allow customers to demo their selection of in-ear headphones.

A video from College Humor spoofs the new MacBook introduction video to mock Apple's decision to once again change its charging port.

Apple has updated iPhoto to improve compatibility when migrating to the new Photos for OS X app that will arrive with Yosemite 10.10.3.

Apple has reportedly signed a ten year deal with the MTA to open what will be the world's largest Apple store in Grand Central Terminal.

Apple has selected Lost in Harmony as its free 'App of the Week'.

Apple is offering its employees 'iBikes' to move between campuses in Cupertino

The seventh generation iPod touch is on sale for its lowest price ever today.

Apple has overtaken Nokia as the world's leading smartphone vendor by volume, revenue, and profit.

Apple is expecting a revenue drop ahead of a 'future product transition' that is likely the iPhone 5.

Apple today announced iTunes Radio, a free Internet radio service featuring over 200 stations and a catalog of music from the iTunes Store.

Check out this beautiful concept that imagines what an Apple wireless keyboard with Touch Bar would look like.

Apple employees will reportedly be working overnight again on Tuesday to prepare for Mac OS X Lion.

Apple may be planning to phase out the entry level white 13-inch MacBook this year

Apple has posted a new ad for the iPhone 7 entitled 'Dive'.

Apple has started testing Retina Displays from LG and Samsung for the iPad 3, according to the Korea Times.

A second report is corroborating the rumor that Apple will price its new 'iPhone 9' or 'iPhone SE 2' at $399.

Apple has announced an expansion of its Volume Purchase Program to additional countries.

Apple has put up a banner at Moscone West that confirms iOS 7 will be unveiled at WWDC and as expected suggests a much simpler design.

Check out this hilarious video of a supposed Apple Engineer explaining how the company created its new 12-inch MacBook.

Yesterday, a report alleged that Apple's carrier bundles for the iPhone were throttling data speeds for select carriers; however, a new report finds that isn't the case.

Apple has selected Sonic CD as its free 'App of the Week'.

An ITC judge has found HTC in violation of two Apple patents which appear to be at the core of Android and are likely infringed by all Android devices

When Stanford University researchers woke up on Tuesday, they were stunned to find out that 11,000 people had signed up to their cardiovascular study using Apple ResearchKit.

Apple has seeded a third beta of iOS 8.3 to developers for testing.

Apple may be planning to reduce its international pricing starting tomorrow due to a weaker U.S. dollar.

Apple has updated the pricing of applications in its App Store for to more closely match U.S. pricing.

Apple's chief patent counsel will soon leave the company and has been replaced by the former deputy general counsel at Hewlett Packard

Apple has started performing in-store glass repairs for iPhone 5 owners at a cost of $149.

Apple has released Motion 5.3 with a redesigned dark interface that puts focus on your motion graphics, optimized Window layouts, wide color support, and more.

Check out Apple's first ad for the new MacBook Pro with Touch Bar.

Apple has released Compressor 4.3 with a redesigned dark interface, iTunes Store package preview, and much more.

Apple has released an update to iMovie that brings support for the new MacBook Pro Touch Bar.

The worldwide smartphone market declined 2.9% in the first quarter of 2018, according to the latest data from IDC.

Apple Store employees will reportedly work overnight on July 13th to prepare for what may be the release of Mac OS X Lion and/or new MacBook Airs.

Nuance CEO Paul Ricci confirms that Apple uses Nuance technology in Siri, its virtual assistant.

Apple has reportedly resumed purchasing displays from Samsung due to its ability to supply thin glass panels.

Apple, Microsoft, Google, and Facebook are among 379 companies that filed a friend-of-the-court brief pressing the U.S. Supreme Court to overturn bans on same-sex marriage in Michigan, Ohio, Kentucky, and Tennessee.

Apple has reportedly placed orders for its next iPhone which is thinner, lighter, features an 8 megapixel camera, and operates on a Qualcomm baseband

Apple's new Beats Powerbeats3 wireless earphones are now available for purchase.

Apple will reportedly launch Mac OS X Lion this Wednesday, July 6th on the App Store, according to an email from Apple Support

Apple CEO Tim Cook will be the opening interview for the D11: All Things Digital Conference kicking off tonight at 9PM ET/6PM PT.

Apple has released tvOS 10.0.1 for download.

U.S. District Judge Lucy Koh has granted preliminary approval to a $415 million settlement in a class action lawsuit brought against Apple, Google, Intel, and Adobe.

Apple will provide an iPhone Battery Life Logging profile to customers complaining of issues with battery life.

Apple, Google, Intel and Adobe appear likely to settle a poaching lawsuit brought against the companies for $415 million.

Apple surpassed Samsung to become the world's largest smartphone maker in the fourth quarter of 2014.

Apple has informed AT&T customers that it will be offering a $30 iTunes Store credit for those experiencing activation issues.