Apple surpassed Samsung to become the world's largest smartphone maker in the fourth quarter of 2014, reports Gartner.
Worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to reach 367.5 million units, according to Gartner, Inc. Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014 (see Table 1). Samsung had been in the top spot since 2011.
A total of 1.2 billion smartphones were sold to end users in 2014, that's up 28.4% from 2013, and represents two-thirds of global mobile phone sales.
"Samsung's performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share," said Anshul Gupta, principal research analyst at Gartner. "Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure."
"With Apple dominating the premium phone market and the Chinese vendors increasingly offering quality hardware at lower prices, it is through a solid ecosystem of apps, content and services unique to Samsung devices that Samsung can secure more loyalty and longer-term differentiation at the high end of the market," said Roberta Cozza, research director at Gartner.
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Comments (9)
Comments are closed for this article.
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Fino - March 4, 2015 at 4:45pm
Like the article said...you need to make users rely on your ecosystem to keep them from leaving. LOL so true!!
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Great! - March 4, 2015 at 12:00am
Have you read the whole article? That's in Table 2. Also, what's more important is the profit share of the market.
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Great! - March 5, 2015 at 1:17am
So Google doesn't do that for Android users? Is that why so many have easily defected to Apple? No wonder!
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lepaka - March 3, 2015 at 8:13pm
it is not the quantity that defines the best, it is not because GM sell more cars than Daimler that you will say GM is the best. having a Apple is not for everyone, is only for the blessed ones :)
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gamerscul9870 - March 4, 2015 at 2:26am
No duh, not the same anything fits everyone. You have a point with quantity, but it's just an article over how many phones were sold. That's all there is here.
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Watermelon - March 3, 2015 at 6:11pm
First time see apple logo in orange color
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gamerscul9870 - March 3, 2015 at 6:52pm
Not me!
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MUKAI - March 3, 2015 at 5:59pm
How will they survive with Samsung still being the best in other factors. Just because they made the big phones.
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gamerscul9870 - March 3, 2015 at 6:51pm
Because of them constantly making more of the same phones in different versions.