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Apple's stock (AAPL) closed at an all-time price of over $300 today.

Apple's brand loyalty reached an all-time high of nearly 92% last year while brand loyalty among rivals like Samsung and Google dropped significantly, according to a new survey.

Imagination Technologies and Apple have signed a new licensing agreement.

Apple may launch two new 'iPhone SE 2' models this year, according to a new report.

Apple is set to make a rare official appearance at the CES trade show taking place January 7-10 in Las Vegas.

Leaker Jon Prosser has predicted new launch dates for Apple's lineup of fall devices.

Apple has posted its full WWDC 2016 keynote to YouTube.

Apple has released iOS 13.6.1 and iPadOS 13.6.1 which brings various fixes including one for an issue that could cause your screen to display a green tint.

Apple has placed a series order for 'Harriet the Spy', an animated adaptation of the children's novel that chronicles the coming-of-age adventures of the irrepressible Harriet M. Welsch.

Apple has announced the availability of its Beats Studio Buds in three new colors.

Apple has announced the release of iMovie 3.0, bringing new Storyboards and Magic Movie features to its video editing application for macOS, iOS, and iPadOS.

Google Maps is now compatible with Apple's CarPlay Dashboard and the transit app will soon return to Apple Watch.

The Apple Developer app for iOS has been updated with link sharing and audio quality imiprovements.

Apple has announced that season three of 'For All Mankind' will premiere Friday, June 10.

With the new M4 MacBook Air barely out the door, Apple has already shifted to work on a new M5 MacBook Pro which will reportedly arrive later this year.

AT&T is locking down the new Apple SIM after it's activated on their network, notes T-Mobile CEO John Legere.

Apple has released new beta firmware for AirPods, AirPods Pro, and AirPods Max.

Apple has scheduled a significant amount of down time for the online Apple Store tonight ahead of rumored iPad updates.

Toyota Motor Corp President Akio Toyoda welcomed the possible entry of Apple into the car business but warned the company to prepare for forty years of customer commitment if it does.

Suppliers in Taiwan are reportedly prioritizing Apple production amid strong pre-orders for the iPhone 13 in China and Taiwan.

Apple has addressed complaints of a 'jelly scroll' effect on the new iPad mini 6.

Apple has released macOS Monterey beta 8 to developers for testing.

Apple has seeded tvOS 15.1 beta 2 to developers for testing.

Apple has increased the price of its Beats Flex headphones to $69.99 from $49.99.

Apple today introduced the iPad Air 2, its thinnest and most powerful iPad ever, and a new iPad mini 3.

Apple has released iOS 14.4.1 and iPadOS 14.4.1 for the iPhone, iPad, and iPod touch.

Apple has released macOS Big Sur 11.2.3 for download.

Apple has landed 'Constellation', a new conspiracy-based psychological thriller drama series starring Noomi Rapace and Jonathan Banks.

Apple has released a new 30W USB-C Power Adapter; however, it's unclear what has been changed from the previous model.

Apple's negotiations with networks for a live TV service have been progressing slowing, delaying its expected launch to 2016.

Apple is reportedly scouting its locations to test a self-driving car, indicating that Project Titan might be further along than expected.

Apple has published an updated Diversity report for 2015 noting that in the past 12 months the company has hired more diverse candidates than in any other year to date.

TSMC will reportedly remain the sole supplier of Apple's mobile processors for at least two years, according to a new report.

Apple has filed an objection to the fees charged by Michael Bromwich, a monitor appointed by the court to oversee its antitrust compliance following the e-books trial.

Apple has announced the renewal of its workplace thriller series 'Severance' for season two, ahead of the season one finale on Friday, April 8.

Apple manufacturing partner Quanta has reached a licensing deal with Lumus to make lenses for smart glasses.

Apple has cut orders for its new AirPods 3 by 30% or more due to failed product segmentation strategy, according to a new report.

Apple has released iOS 15.5 beta and iPadOS 15.5 beta to developers for testing.

Apple has seeded tvOS 15.5 beta to developers for testing.

Apple has a secret team working on satellites that could beam Internet access directly to iPhones.

Apple is purportedly working on an LED 10.9-inch iPad, 12.9-inch iPad Pro, and 16-inch MacBook Pro that could launch starting in 2022.

GT Advanced Technologies filed for bankruptcy two days ago, surprising everybody including its partner Apple.

Apple shared trailers for its upcoming kid friendly series 'Puppy Place' and 'Get Rolling With Otis' today.

Apple has open sourced portions of its HomeKit Accessory Development Kit after announcing a new industry effort called Project Connected Home over IP.

Apple has begun rolling out the final phase of its Apple Maps update for the United States.

Apple captures 66% of smartphone industry profits and 32% of overall handset revenue.

Apple has announced a series order for 'Dr. Brain', a new sci-fi thriller based on the popular Korean webtoon that will be written and directed by visionary filmmaker Kim Jee-Woon and star Lee Sun-Kyun.

Apple shares how it built Cinematic Mode for the iPhone 13 in a new interview.