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JPMorgan says Apple may keep most iPhone 17 models at current prices, with only the Pro expected to see a $100 increase alongside higher storage.

Apple is planning to launch four new iPhones models, two new Apple Watches, its first over-ear Apple-branded headphones, an edge-to-edge screen iPad Air, and a smaller HomePod this fall.

Apple's official iPhone 11/Pro/Max cases are on sale again today bringing some of the best prices we've ever seen!

Apple released a new firmware update for AirPods Max today after pulling the update released on Monday.

Apple has announced the launch of services including iCloud, App Store, and Apple Music in more countries.

Apple has released macOS Sequoia 15.5 beta to developers for testing.

The new Apple Watch Series 9 is on sale for just $289 today.

Apple has seeded the second public beta of watchOS 11 to users for testing.

Apple has released the second public beta of macOS Sequoia 15 to testers.

Apple has seeded the third beta of visionOS 26.1 to developers for testing.

Apple is reportedly set to release its new Powerbeats Pro 2 wireless earbuds on February 11.

Apple has released the fourth beta of macOS Sequoia 15 to developers for testing.

Apple has released an update to the Apple Sports app that brings coverage of the Leagues Cup and pitcher statistics for MLB.

Apple has officially released watchOS 9.4 for the Apple Watch, alongside iOS 16.4 and iPadOS 16.4.

Apple has seeded tvOS 17.2 RC 2 for Apple TV to developers for testing.

Apple will soon select a supplier to provide the company with foldable display panels, according to a new rumor.

Xiaomi has launched its first custom chips, the XRING O1 and XRING T1, designed to challenge Apple silicon in flagship smartphones and smartwatches.

Insights from key Apple suppliers suggest that Apple may not have increased iPhone 16 orders as previously rumored.

Apple has seeded tvOS 17.2 release candidate for Apple TV to developers for testing.

The EU is set to impose fines on Apple and Meta next week for violating the Digital Markets Act (DMA).

A new 'FineWoven Link' band for Apple Watch has allegedly leaked hours before Apple's special event to unveil new iPhones and Apple Watches.

Apple has announced the upcoming availability of a new Pride watch band, watch face, and wallpaper.

Apple has seeded watchOS 10.6 beta 4 to developers for testing.

Apple has officially released tvOS 16.2 for the Apple TV.

The OpenID Foundation has posted an open letter to Apple raising concerns about its upcoming 'Sign In With Apple' feature.

Apple has released a new firmware update for its AirPods Max headphones with USB-C.

U.S. smartphone imports from China plunged 72% in April amid rising tariffs, as Apple accelerates its shift to iPhone production in India.

Apple has released the first public beta of macOS Sequoia 15 to testers.

France's antitrust regulator, the Autorité de la Concurrence, has fined Apple €1,1 billion for anti-competitive behavior towards its distributers and retailers.

Apple has shared a compilation of fifty two 'perfect shots' from its Apple TV+ series and films.

Apple may add a new button to the Apple Watch Pro that is user programmable.

Apple has released watchOS 8.1 for the Apple Watch.

Apple has released iOS 17.2 beta 4 and iPadOS 17.2 beta 4 to developers for testing.

Apple will likely avoid a possible fine and an EU order over its screen to select a default browser on iPhone, according to a new report.

Apple has announced the release of two new Apple Watch Pride Edition bands.

Apple won't release major AirPods updates until 2026, with a lighter AirPods Max model expected to enter mass production in 2027, according to a new report.

Amazon Prime Day 2025 is officially live! Shop huge discounts on Apple devices, tech gear, home products, and more—available for a limited time only.

Apple updated its website with several new tabs today.

All Apple Watch models are on sale for Black Friday this year!

Save up to 75% on premium Apple accessories in Nomad's Black Friday sale. Deals include iPhone 17 leather cases, Titanium Watch bands, and Qi2 chargers.

Google says Chrome achieved record Speedometer 3.1 and JetStream 3 scores on a MacBook Pro with Apple's M5 chip after a series of JavaScript, WebAssembly, and rendering optimizations.

Apple has released the third beta of macOS Sequoia 15 to developers for testing.

Apple has announced the release of the iPhone 14 and iPhone 14 Plus in Yellow.

President Trump accused the EU of levying fines on Apple and other U.S. tech firms as a form of taxation.

Apple has seeded watchOS 10.6 beta 3 to developers for testing.

Apple has seeded the third beta of visionOS 26 to developers for testing.

Apple has announced that it is now globally powered by 100% renewable energy.

Apple's MagSafe charger for iPhone is on sale for 23% today!