Watch Apple's new 'Detectives' ad highlighting the iPhone 17 Pro's 8x optical zoom. The comedic spot uses a 'crash zoom' to show off the new 200mm lens.
Apple is reportedly planning to replace the notch with new 'pill + hole' cutouts but only the 'iPhone 14 Pro' models will get the refreshed design this year.
New renders visualize the iPhone 18 Pro with under-display Face ID and a variable aperture camera. Plus, details on new colors and Tim Cook's future at Apple.
Apple is reportedly developing new autopilot modules and chips for its autonomous vehicle with a South Korean outsourced semiconductor assembly and test (OSAT) company.
Apple has shared a new video showcasing 'Liquid Glass,' the new visionOS-inspired design language for its next-generation operating systems like iOS 26.
Apple has seeded the second developer betas of tvOS 26.6, HomePod Software 26.6, visionOS 26.6, and watchOS 26.6, focusing on bug fixes and system stability.
Apple TV shares the trailer for 'Twisted Yoga,' a three-part docuseries about yoga students drawn into a controversial spiritual movement. Watch the video.
Apple has announced iOS 26, featuring a striking new 'Liquid Glass' design, more Apple Intelligence features, and major updates to Phone, Messages, CarPlay, and more.
Despite some earlier reports, display analyst Ross Young predicts that only the iPhone 14 Pro models will feature displays with support for a 120Hz refresh rate.
Apple's new 'Slide' ad demonstrates the durability of the iPhone 17's Ceramic Shield 2 display, which is 3x more scratch-resistant than previous models.