Apple and Steve Jobs were so secretive about the first iPhone that when AT&T COO Ralph de la Vega was shown the device he had to sign a NDA that prevented him from describing the device to his own bosses except in general terms.
Apple has just aired a new iPhone 5 ad featuring the iOS Do Not Disturb feature. Ironically, the feature malfunctioned for numerous users today due to a bug that was likely associated with the beginning of the new year.
Apple has succeeded in getting a 132 page Samsung document detailing how the Galaxy smartphone could be improved by being more like the iPhone admitted into evidence.
LG has released a new commercial that mimics Apple's ad for its panoramic photo feature but then one-ups the iPhone with full 360 degree panoramic capabilities.