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In a recent interview, Apple CEO Tim Cook reiterated the company's philosophy of prioritizing excellence over speed, stating that when it comes to AI, Apple aims to be 'not first, but best.'

Apple has launched a new set of Beats Powerbeats2 wireless headphones in colors that match the Apple Watch Sport bands.

Qualcomm believes that Apple could be ready to launch its own 5G modem in 2023.

Apple is reportedly planning to release the iPhone 14 in yellow this spring.

Apple has officially unveiled new wireless 'AirPod Pro' earbuds featuring active noise cancellation and an all-new lightweight, in-ear design.

Apple has seeded watchOS 9.1 beta 4 to developers for testing.

Apple has updated the Apple TV with a refreshed user interface, a new Beats Music Channel, and support for iCloud Photos and Family Sharing.

The iPhone 7 equipped with 32 gigabytes (GB) of NAND flash memory has $219.80 in bill of materials costs, according to a preliminary estimate from IHS Markit.

Apple has launched a new website that aims to convince Android users to switch to iPhone.

Apple has officially released macOS Big Sur 11.4 for download.

Apple has announced a second season of the natural history event series 'Prehistoric Planet', narrated by Sir David Attenborough.

Save 59% on the Twelve South ButterFly SE 2-in-1 MagSafe charger, now just $40.99. This foldable travel charger powers your iPhone and Apple Watch from a single USB-C port and doubles as a display stand.

Apple's popular second generation AirPods are on sale for their lowest price ever of just $79 today.

Apple has released macOS Ventura 13 beta 10 to developers for testing.

Apple is facing questions from government officials in the U.S. and France over its slowdown of iPhones with degraded batteries.

Apple has released the official trailer for the new three-part documentary series, 'John Lennon: Murder Without A Trial.'

Apple has seeded tvOS 16.4 beta 2 to developers for testing.

Apple has released macOS Ventura 13.3 beta 2 to developers for testing.

Apple has made a portable iPhone repair tool kit available for rent as part of the company's Self Service Repair program.

Apple has issued a comment on research from QuarksLab that claims 'Apple can read your iMessages if they choose to, or if they are required to do so by a government order.'

The Apple iPhone 16 Pro Max may feature an ultra long telephoto lens, according to a new rumor.

It's already Labor Day 2022! Celebrate the holiday with these discounts on tech products from Apple and others.

Apple's new M1 13-inch MacBook Pro has arrived. Here's a roundup of the first reviews and benchmarks for the popular notebook.

Apple's new M1 Mac mini has arrived! Check out this roundup of early reviews and benchmarks for the first desktop with custom Apple Silicon.

Apple has released a fix for its Studio Display webcam alongside the latest beta of macOS Monterey 12.4.

Apple will begin reopening stores in the U.S. starting next week.

Apple has announced that Alex Gorsky, chairman and CEO of Johnson & Johnson, has been elected to its board of directors.

Apple has announced the launch of an embeddable web player for podcasts.

Apple has new AirPods, a new iMac, and a new Apple TV 4K 'ready to ship', according to leaker Jon Prosser.

Microsoft has released a beta of Microsoft Teams for macOS with Apple Silicon support.

Apple may be using a stacked battery for the entire iPhone 15 lineup, according to a new rumor.

Apple says it will reverse a change that disables Face ID after a third party screen replacement on the iPhone 13.

In case you missed it, Apple has posted its full September 2016 special event keynote video to YouTube.

NBCUniversal has announced that its upcoming streaming service, 'Peacock', will be available on Apple devices including iPhone, iPad, iPod touch, and Apple TV 4K, when it launches on July 15, 2020.

Apple has seeded watchOS 7.5 RC to developers for testing.

New images and video of an iPhone Ultra dummy reveal its display size, side buttons, and how it compares to the iPad mini.

Apple has released its long awaited update to the 13-inch MacBook Pro refreshing the notebook with a scissor switch Magic Keyboard, double the storage, faster performance, and more.

Apple has updated its Events app for the Apple TV ahead of a special event on March 25th.

Apple has released a new Apple Store app for the iPad.

An update to Compressor brings a new 4K export preset for creating video files for Apple devices and other improvements.

Apple has released iOS 16.1 beta 3 and iPadOS 16.1 beta 4 to developers for testing.

Apple's new 13.6-inch M2 MacBook Air with 512GB of storage is on sale for $150 off today!

Apple has released macOS Ventura 13 beta 9 to developers for testing.

Apple has seeded watchOS 9.1 beta 3 to developers for testing.

Samsung has been developing a flip chip ball grid array (FC-BGA) that it will supply to Apple for the upcoming M2 chip.

Apple announced today that it has officially discontinued macOS Server.

Apple is preparing to ship the first Space Black, Leather Loop, and Modern Buckle Apple Watch orders.

Apple has released iOS 15.5 beta 2 and iPadOS 15.5 beta 2 to developers for testing.