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Apple has quietly ended its free Personal Shopping service that provided appointment-based product demonstrations and selection assistance.

Apple has forced HyperMac, a company that offers external batteries for Apple products, to change its name.

Some observant iTunes customers have noticed that select movie purchases in their iTunes History are being marked '4K, HDR'.

Plex has launched Plex News, a new service offering content from over 190 publishers to users on Apple TV and iOS.

FireCore has announced that aTV Flash(black) 2.6 brings an all-new native YouTube plugin that provides most of the features taken away from users last May.

Apple subsidiary FileMarker announced today that it is rebranding as Claris and has acquired Stamplay, a service that helps businesses integrate data from third-party cloud services into their apps.

Apple is purportedly planning to begin production of its new 16-inch MacBook Pro next month.

Apple has reportedly decided to ditch plans to make a smaller 5.28-inch OLED iPhone but will continue with its plan to add a larger 6.46-inch model next year.

Check out the latest drone video of Apple Park as construction nears completion.

Apple has released an update to its iBooks Author app for macOS bringing support for wide color gamut images and adding media from the Photos app.

Bang & Olufsen has released new Beoplay HX over-ear headphones to rival Apple's AirPods Max.

Apple has told Reuters that it will delay the release of the white iPhone 4 again, this time until next spring.

Apple CEO Tim Cook tells Mad Money's Jim Cramer that the company is experiencing strong growth in China.

Apple is planning to remove the iPad Smart Signs used in its retail stores and replace them with new dedicated pricing apps on Mac and iOS devices.

Apple is preparing to launch a new iPhone check-in for assistance service at its retail stores

Check out these new iPhone 8 renders which allegedly reveal the 'finalized hardware design' of the iPhone 8.

Apple today announced that it is adding a gorgeous new pink iPod to the lineup of its iPod nanos.

Apple is reportedly risking a delay of iOS 7 to implement a new flat user interface envisioned by Jonathan Ive.

Apple says its working closely with Microsoft to fix a problem with sending mail in iOS 11.

Apple today announced the public beta of FaceTime for Mac, an entirely new application that allows Mac users to video call iPhone 4 and iPod touch users as well as other Macs.

Apple is reportedly preparing to launch an iPhone 6 with a larger display in June of 2014.

Alphabet has overtaken Apple to become the most cash rich company in the world.

Apple has released iOS 11 for the iPhone, iPad, and iPod touch.

Apple has released Safari 11 bringing autoplay prevention, updated media controls, per site configuration, and more.

Apple is reportedly planning to update the MacBook Pro and MacBook Air at WWDC, according to KGI Securities analyst Ming-Chi Kuo.

Belkin has announced it will end support for most Wemo smart home devices on January 31, 2026. Cloud features and app access will stop, but HomeKit support will remain for some models.

Jefferies analyst Peter Misek predicts that Apple won't launch a larger iPhone 6 until mid-2014.

Misfit and Speedo have announced the launch of 'Speedo Shine', a newly branded activity, swim, and sleep tracker.

Apple has posted thanking developers for their unprecedented interest in WWDC and announced that it will hit the road with Tech Talks this fall.

Apple's Beats Pill+ Bluetooth speaker is on sale for 37% off today.

T-Mobile CEO John Legere has announced that T-Mobile will now offer LTE data speeds on the new Apple Watch Series 3. Initially the company had limited speeds to just 512 Kbps.

Apple's stock rose to just over $300 this morning for the first time in the company's history.

Shipping estimates for select models of the iPhone 8 and the cellular Apple Watch Series 3 have slipped to 3-4 weeks.

Apple has explained what happened during its first demo of Face ID which appeared to have failed.

Apple has blocked the TaiG jailbreak with the release of iOS 8.4.1, closing several vulnerabilities discovered by the team.

Apple today announced that Andrea Jung, chairman and chief executive officer of Avon Products, was elected to Apple's board of directors.

Apple has raised the prices of the 256GB and 512GB iPad Pros

Apple is now offering the 32GB iPhone 7 and iPhone 7 Plus in Jet Black.

Finally, CNN Fortune has published an article noting that Apple PR has managed to change the iPhone 4's 'spot' into a death grip that all phones suffer from.

Apple has seeded iOS 11 GM to developers ahead of its September 19th release.

Apple has seeded developers with gold masters of watchOS 4, tvOS 11, and Xcode 9.

Watch this iPhone 8 and iPhone 8 Plus reveal video created by Apple.

Apple's 27-inch iMac is on sale for up to $199 off today.

Apple has once again found itself in the People's Daily, this time on a list of sites and app stores that have been investigated for providing pornographic material in China.

New York Senator Charles E. Schumer has written a letter to Steve Jobs expressing concern over the problems with the iPhone 4.

There's just a couple hours of Amazon Prime Day left. Here's a list of some of the last minute deals available tonight.

The Apple Store on Boylston Street has been closed temporarily following the tragic bombing at the Boston Marathon.

The recently leaked iOS 11 GM firmware appears to have revealed the names of Apple's new smartphones.