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Apple has posted a new ad for Portrait Lighting on the iPhone X.

Numerous reports have surfaced over the weekend from users who say their olders Macs have been bricked by updating to macOS Big Sur.

Apple plans to launch iAds in Europe and will announce the first brands to use the service later this week

MasterCard has aired a new 'Priceless Surprises' ad for Apple Pay featuring Gwen Stefani.

Check out this new ad for Apple Watch Hermès posted to YouTube ahead of its launch tomorrow.

Conan introduces the new Apple AirBag.

Facebook has announced a new 'Hey Facebook' wake word that lets users access voice commands hands free.

It seems as though Apple has the ability to blacklist and disable iPhone Apps you have already purchased from AppStore

FORTUNE notes that despite a three month drop that took $248 billion (26%) off Apple's market cap, the company's shares are still up 28.44% for the year.

Apple has added an unannounced feature to iTunes 10.1 which lets you stream your iPhoto videos to the Apple TV.

Apple has released tvOS 10.0.1 beta and watchOS 3.1 beta to developers for testing.

Apple Maps has been updated with nine new flyover locations, including the Grand Canyon and Meteor Crater in Arizona.

Apple has dropped the price of a screen replacement for those with AppleCare+ to just $29.

Apple has made changes to its Liquid-Damage policy requiring that your iPod be inspected for additional signs of liquid damage if the LCI inside the headphone jack has been activated.

Apple has announced that its annual iTunes Connect shutdown for the holidays will take place from Monday, December 22nd to Monday, December 29th.

An ITC judge has ruled that Apple didn't violate a Google/Motorola patent for a sensor that prevents accidental hang-ups.

Samsung is set to displace Nokia as the world's largest manufacturer of cellphones and extend its lead over Apple in smartphones.

Apple is investigating reports of the iPhone 7 failing to obtain cellular service after Airplane mode is turned off.

Judge Lucy Koh has denied Samsung's request for a retrial of the Apple vs. Samsung case in which the company was found guilty of copying Apple's iPhone.

Apple has posted two new ads for the iPhone 7 entitled, 'Midnight' and 'Morning Ride'.

Apple has seeded a new beta of iOS 6.1 to developers alongside new beta software for the Apple TV and Xcode 4.6 Developer Preview 4.

Apple has discontinued the Xserve, their rackmounted line of computers

Apple has changed how you Force Restart the iPhone for the iPhone 7 and iPhone 7 Plus

Over the past 24-48 hours Apple has reportedly made large cuts to its orders with iPhone component suppliers leading to another big dip in the company's stock.

Confidential Apple specifications for determining whether a LCD panel may be suitable for repair or replacement have been leaked

Apple may have paid a seven-figure amount to settle a lawsuit filed over the term "iAds"

Conan has posted a humorous ad making fun of Apple's new AirPods.

Apple has blocked a fake installer trojan for Mac OS X dubbed Trojan.SMSSend.3666.

Samsung has put up an advertising display on George Street in Sydney following wide spread coverage of an issue in Apple Maps that was getting motorists lost in Australia.

Check out these renders of the new Apple AirPods in Jet Black.

Apple has posted a new ad for the iPhone 7 ahead of its release on Friday, September 16th.

A photo of a keychain accessory for the rumored Apple AirTag tracker has purportedly surfaced online.

Apple may have canceled the white iPhone 4 altogether, according to a new report

German customers can now purchase unlocked iPhone 4s directly from Apple's online store.

Apple is offering six different bundles of 10 movies for $10 to celebrate 10 years of offering movies via iTunes.

Apple is rumored to be in very early negotiations to acquire Spotify, a music streaming service that offeers unlimited streaming of music from selected labels.

The worldwide smartphone market declined 2.9% in the first quarter of 2018, according to the latest data from IDC.

Apple is rumored to be working on a radio service that would compete with Pandora; however, a recent report says deals for the service are 'nowhere near' completed.

Apple Senior Vice President of Internet Software and Service, Eddy Cue, sold off 15,000 shares of AAPL last week worth about $8.76 million.

The Disney Store app has been updated with support for Apple Pay, Disney mobile mailbox & push notifications, and more.

FaceTime for Mac Beta has a security issue which compromises your Apple ID.

Apple is 'hard at work on the next version of Logic Pro', according to music product marketing chief, Xander Soren.

Apple issued a press release announcing that they would be live streaming today's 'Back to the Mac' press event; however, the release has since disappeared from their site.

Watch Apple's official 'Introducing iPhone 7' video.

Apple has begun selling the unlocked iPhone 5 online in the US Store

Apple is rolling out new iTunes gift cards which can be set to any amount between $15 and $500.

Apple today announced that the App Store has added UnionPay as a payment option for customers in China.

Apple has released OS X Yosemite 10.10.1 for download, the operating system's first update since its release in October. The update brings reliability improvements to Wi-Fi, Mail, and Back to My Mac.