Apple to Bring iAds to Europe This Week?

Apple plans to launch iAds in Europe and will announce the first brands to use the service later this week, according to a Financial Times report.

The report indicates that despite enormous potential for the iAds service, enthusiasm has waned amid high prices for ads, a slow production process and client withdrawals.

Apple has twice delayed iAd’s European launch in recent weeks, and in some cases been prepared to discuss running campaigns for less than its $1m minimum spend in order to attract good names as advertisers.


"They are expensive and a pain to deal with," said one media agency’s digital chief.

"Apple is in a weaker position than you’d think," said another agency’s digital leader.

"Apple is still figuring out how to sell advertising," said one senior marketing group executive. "You don’t just become a sell-side media company overnight. The infrastructure is missing at Apple right now."

Read More