Apple TV Brings Live F1, MLS, and MLB to Sports Bars Nationwide in EverPass Deal

Apple is expanding the reach of its live sports broadcasts through a new distribution agreement with EverPass Media. The deal brings Apple TV's live sports portfolio to commercial venues across the United States, giving bars, restaurants, hotels, and gyms a streamlined way to show games without juggling individual consumer streaming subscriptions.



Under the agreement, Apple TV's live sports programming will be available to stream at no additional cost through the "EverPass Core" package for new and existing customers. EverPass operates as a centralized platform designed to handle the complex licensing requirements of commercial businesses. Its Core package already includes Paramount+'s UEFA Champions League, Prime Video's Thursday Night Football, NBA and WNBA games, and more.


With the addition of Apple TV's sports programming, EverPass customers will gain access to three major properties. Participating venues will be able to stream Apple's U.S. coverage of Formula 1, including every Grand Prix, practice session, qualifying round, and Sprint. The agreement also includes live coverage of every MLS match, featuring enhanced weekend matchups on Saturday Showdown and Sunday Night Soccer, along with the MLS All-Star Game, Leagues Cup, MLS Cup, and pre- and post-match programming each matchday. In addition, venues will receive access to Major League Baseball's weekly "Friday Night Baseball" doubleheaders, complete with pregame and postgame coverage.

"We are excited to partner with Apple and bring its premier content to EverPass," said Alex Kaplan, CEO of EverPass Media, noting that the addition strengthens and diversifies the company's premium sports library while addressing the specific technological needs of commercial customers.

Launched in 2023, EverPass works directly with premium rightsholders and distributors to deliver licensed sports programming to commercial businesses. Beyond the new Apple TV offerings, its platform includes access to NFL Sunday Ticket, Peacock Sports Pass, ESPN+, Prime Video sports programming, and Paramount+.

The partnership continues Apple's ongoing effort to maximize the value and footprint of its sports investments. Ensuring its exclusive games are legally and easily accessible in the public venues where fans gather is considered a important step for the streaming service.


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