Apple Targets College Students With New MacBook Ad [Video]

Apple has released a new promotional video aimed at college students, highlighting the MacBook lineup for higher education.

Titled "Mac Students: The journey to great ideas in college," the spot follows students from around the world as they work through setbacks, experimentation, and creative problem solving across disciplines including business, engineering, design, and the arts. The fast-paced commercial shows students using Mac notebooks in classrooms, dorms, studios, and collaborative environments while trying to bring projects and ideas to life. The ad is set to the track "I'VE GOT THIS ALL UNDER CONTROL" by Willow Kayne.


The campaign arrives as Apple continues its broader push into the education market ahead of the upcoming school year. Earlier this spring, the company launched the MacBook Neo, an entry-level aluminum notebook powered by the A18 Pro chip with a $599 starting price. Apple also recently updated the MacBook Air with the M5 chip and increased the base storage configuration to 512GB.

Apple has increasingly positioned its Mac lineup around student workflows, with recent advertising focusing on portability, battery life, collaboration features, and AI-powered tools integrated into macOS. The new commercial follows another recent education-themed ad centered on classroom collaboration and creative projects.

Readers interested in comparing Apple's latest notebooks can also check out our MacBook Neo vs MacBook Air comparison.

You can watch the new ad below.