June 16, 2025
The iPad Effect on Other Devices

The iPad Effect on Other Devices

Posted July 8, 2010 at 4:35pm by iClarified
Resolve Market Research has just completed a comprehensive study examining how the iPad is being used and its effect on other devices.

According to Mashable, the study was conducted online across a nationally representative sample, compared technology owners or people that intend to own devices in four different categories: the iPad, smartphones (including iPhones, Androids and BlackBerrys), e-readers and portable video game devices. The study also focused on how users perceive the iPad both before and after owning the device.

Resolve found that the iPad was more likely to replace a future e-reader or mobile gaming device purchase than a netbook or laptop purchase. They also found that the iPad is an important gateway product for Apple with 37% of respondents who owned or were planning to own an iPad saying that it was or would be their first Apple device.


The top iPad perception was "It is a very expensive toy". The top reason for intending the iPad was "Entertainment" and the top reason for rejecting the iPad was "I don't see the need for it".

Read More


The iPad Effect on Other Devices

The iPad Effect on Other Devices


The iPad Effect on Other Devices
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS