Apple Named 'Marketer of the Decade'

Apple has been named 'Marketer of the Decade' by AdAge after only winning 'Marketer of the Year' once in the last 10 years.

We decided to take Apple out of the running for Marketer of the Year and instead crown the tech whiz as Ad Age's first Marketer of the Decade.

It seems fitting: Apple kicked off the aughts in 2001 with the iPod, an electronic device that went on to disrupt and forever change the music industry; then mid-decade it dropped the iPhone, a mobile device that changed the mobile-phone industry and added the word "apps" to the English vocabulary; and finally, in 2010 it debuted the iPad, a computing device with the potential to disrupt the media, publishing, entertainment and computing industries.

Yes, it has been a golden decade for Apple. And while one can certainly argue that its influence has been overstated -- it is No. 56 on the list of Fortune 500 by revenue -- Apple's influence on business models across industries from music and computing to entertainment and advertising, along with its impact on popular culture, media and, of course, marketing, has been indelible.

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