SSD Vendors to Drop Prices to Force Out Smaller Competitors?

Major SSD vendors are initiating price reductions in an attempt to squeeze out their smaller competitors, according to a DigiTimes report. These vendors are said to include Kingston Technology, Intel, OCZ and Crucial. The price drops also reflect the falling prices for NAND flash chips.

A number of channel retailers, which usually sell commodity memory products including flash drives and memory cards, recently began to offer SSDs, the sources observed. Some of the leading SSD producers are concerned about inferior products that might disrupt development of the market, and therefore have resorted to price-cutting measures to force the retailers to leave the market, the sources indicated.


It's also thought that the price drops on SATA3 drives would speed the industry's transition to the faster interface. SATA3 SSDs are now only $10 US higher than SATA2 SSDs, according to DigiTimes sources.

The lower pricing is expected to bring 128GB and 256GB SSD drives into the mainstream.