T-Mobile Announces $0 Down For All Devices Including the iPhone 5

As Part of its 'uncarrier' strategy, T-Mobile has announced an 'unprecedented deal' that will drop its upfront price for all phones in its store to $0 down. In return, the company bumped up the price of the monthly payments in order to offset the lack of an initial down payment.

This limited-time promotion is available starting tomorrow, July 27, 2013. In addition to the promotion, customers also can take advantage of T-Mobile's groundbreaking upgrade program, JUMP!(TM), which enables them to sign up to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

"The number of reasons not to switch to T-Mobile this summer is ZERO," said John Legere, president and chief executive officer, T-Mobile US. "This is a fantastic offer and we're making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry."

For instance, the iPhone 5 sells for $145.99 down with 24 monthly payments of $21. With this new promotion, the iPhone will sell for $0 down with 24 months of $27 monthly payments.

The carrier hopes that this $0 initiative will work well with its JUMP program, which the carrier just recently launched. T-Mobile recently took shots at AT&T's Next program (which goes live today) as well as Verizon's EDGE program.

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