Apple to Shut Down Beats Music?

Apple to Shut Down Beats Music?

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Apple is reportedly planning to shut down the Beats Music streaming service, according to a TechCrunch report citing five sources.

Apple will discontinue the streaming music service Beats Music it acquired in May, according to five sources, including several prominent employees at Apple and Beats. Many engineers from Beats Music have already been moved off the product and onto other projects at Apple, including iTunes. It’s not clear when exactly Jimmy Iovine and Dr Dre’s music service will be shut down or what Apple will do with streaming, but every source with knowledge of the situation that we talked to agreed Apple plans to sunset the Beats Music brand.

TechCrunch believes the fact that Beats Music did not come pre-installed on any of the new iPhones and was barely mentioned during the September keynote should have been a red flag. However, the service was just added to the Apple TV.

If you're a subscriber, let us know what you think of the service in the comments. Should Apple drop it? Integrate it into iTunes?

You can download Beats Music from the App Store and check it out for free.

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Tom Neumayr, Apple’s PR rep, says the TechCrunch story is “not true” but wouldn’t go beyond that, reports Re/code. The site spoke with its sources who say that Apple may modify the service over time and one of those changes could involve changing the 'Beats Music' brand.

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Apple to Shut Down Beats Music?

PaulMOGG - September 23, 2014 at 6:21pm
Guess need to change the name beats it's totally dated so may be that's what apple is thinking ditch the old name and rebrand it and give it a fashion look and name
Ronald Heaven - September 23, 2014 at 1:11pm
Apple is a monopoly Mogul, just as they did the same thing when they bought out itunes back in 97,98.Apple had always bought minds and souls, all of their products are all from inventions of other peoples. But now they are running out of ideas that they are back at doing what they know best, stealing, just like they did with Cydia. Cydia should stop jailbreaking the iphone, just to see if they come out with innovations of their own. iphone itself is a cheap device just as proved and demostrated in the recent test videos. the only good thing about it is the logic board, and maybe the OS, Apple wants to govern people even after buying their devices, by telling them what to do and not to do with them, but then in a short period of time, they discontinued the product and leave you hanging. Good example is what they started doing with replacing screens, this is a monopoly. if you look at it in a different prospective, Apple is not good for humanity or does not have civic morality of creating jobs or helping humanity. I could go and on, and so you know this is is a good criticism, I believe in helping, we are not here on earth forever. Look at it this way, back in the 80 and 90 when coke and pepsi where going at each others throat, and what end up being of their products, bad for your health. think about it. By the way I own an iphone and an ipad, and my whole family too. Only bought so people won't look at me weird.
iFound - September 23, 2014 at 3:57pm
I find you insane out of your mind. Why stop jail breaking? That's one of the reasons Apple is alive. Monopoly? Since when did they take advantage of that? Apple is acquiring things to help even if it means spending.
Yucon - September 23, 2014 at 9:31pm
"Only bought so people won't look at me weird." What kind of a half-whit are you? Seriously. You bought a 700$ - 900$ phone for "people not to look at you weird."? Interesting thing you've got going on in your head.
Ban the Trolls!!! - September 22, 2014 at 9:47pm
It's all false. They took the story out of context. It's not shutting down. The name may change in the future. That's all it was. See how rumors get thrown around and the story gets flipped. And just like the article said why ad it to Apple TV the. Shut it down? Just someone trying to get attention to the false story.
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