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48% of Users Who Signed Up for Apple Music Free Trial Aren't Using the Service [Report]

48% of Users Who Signed Up for Apple Music Free Trial Aren't Using the Service [Report]

Posted August 18, 2015 at 5:30pm by iClarified · 11368 views
A new research study from MusicWatch finds that 48% of users who signed up for an Apple Music free trial aren't using the service. MusicWatch says it used a representative sample of 5,000 U.S. consumers to gather data.

The study also found that 77% of iOS users are aware of the service and 11% are currently using it. Among users of iTunes Radio, Apple’s earlier music streaming service, listening to Apple Music reached 18 percent.

Notably, more than one quarter (28 percent) of Spotify Premium customers also use Apple Music, but the draw from popular ad-supported services is more modest: Just 11 percent of Spotify Free users, and 6 percent of Pandora users, now use Apple’s offering.

“In terms of benchmarking Apple Music, 40 percent of iOS users are buying digital downloads from iTunes, suggesting trial of Apple Music could be higher,” said Russ Crupnick, managing partner of MusicWatch. “That’s the disadvantage of not being the first mover in a market where very good services currently exist.”

Another interesting finding was that very few users have stopped using their online radio, audio on-demand or video streaming services, as a result of using Apple Music. However, Apple Music may have boosted digital track sales as 1/3 of users said they'd been encouraged to start buying or buy more music.

64% of current users said they were extremely or very likely to continue paying for Apple Music when the trial ends; however, 61% said they had already turned off the auto-renewal option in iTunes.

Will you be continuing with Apple Music once your trial expires? Let us know in the comments!

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48% of Users Who Signed Up for Apple Music Free Trial Aren't Using the Service [Report]
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Fmher - August 21, 2015 at 11:24am
nop, I tried it several times and I always end up frustrated. The simplicity that has always characterized apple is nowhere to be found in apple music... a disgrace to steve jobs.
ltamborrell - August 19, 2015 at 7:16pm
No, for several reason, one of them is that we have to wait for a iOS update every time they need to fix bugs, which sucks! another reason is that Apple Music songs take much more space on my devise than Spotify music, I can save around 350 offline songs on Spotify and only around 100 on Apple music, with 2 gb free on my devise. If you want to save offline music, you have to do it song by song, otherwise you wont see the littel phone draw on the corner of the song title, the "start radio from this song/artist" does no work and so much more, if they ever fix this I might get back to Apple Music
yas9in - August 19, 2015 at 4:06am
yes. even though it's still very buggy and I don't use it all the time, being able to find and listen to any song is a very handy thing to have and at £15/month for 6 people, it's a real bargain. but I'm not using iCloud library as it messes everything up. I'm sure this will be fixed in future updates.
Gori - August 19, 2015 at 1:47am
It crashes and repeats songs quite often... Boring and frustrating. I am discontinuing my family pack.
Gurivera - August 18, 2015 at 8:11pm
Yes, i'll be using the apple music service after trial, works very good for me !
Kenny - August 18, 2015 at 7:19pm
I use it daily and love it. Their algorithms are much much better than pandora and it has the same ability to actually listen to who or what you search for unlike pandora. I canceled my pandora and spotify and got the family plan of the apple music
matrixXx - August 18, 2015 at 6:13pm
I will not upgrade to any iOS 8.x.x that has the new Music App because it is TERRIBLE and because I don't need/want streaming. This is just rebooting DRM via the back door...
Gabriella - August 18, 2015 at 5:43pm
Ever since Apple released the Apple music my Apple Radio stopped working and NO I will not be using their Apple Music, not even the trial, I use Pandora and I'm happy with it
paulMOGG - August 18, 2015 at 5:38pm
I haven't tried it yet as I use spotify guess I will try
stevenlacross - August 18, 2015 at 5:35pm
I'll never use Apple music
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