Apple was ranked the number one luxury watch brand in NetBase's 2016 Luxury Brands report beating out Tag Heuer, Rolex, and others.
"All brands made it to the Love quadrant. The most significant change is the introduction of the Apple Watch. It quickly became the largest brand in the category, clearly benefiting from an existing distribution network and brand strength. Apple Watch is so popular that it actually rescaled the graph, and mentions were considerably higher between 2014 and 2015."
According to NetBase, brands with an increased Net Sentiment include Apple (from 33 to 58), Rolex (from 79 to 85), and Movadao (from 83 to 86). The other brands dropped in Net Sentiment: Curren (from 71 to 65), Tag Heuer (from 88 to 84), and Patek Philippe (from 82 to 80).
Here's the full list of top luxury watch brands:
● Apple
● Tag Heuer
● Richemont
● Curren
● Patek Philippe
● Movado
● Mont Blanc
● Rolex
More details at the link below...
Read More [via CultofMac]
"All brands made it to the Love quadrant. The most significant change is the introduction of the Apple Watch. It quickly became the largest brand in the category, clearly benefiting from an existing distribution network and brand strength. Apple Watch is so popular that it actually rescaled the graph, and mentions were considerably higher between 2014 and 2015."
According to NetBase, brands with an increased Net Sentiment include Apple (from 33 to 58), Rolex (from 79 to 85), and Movadao (from 83 to 86). The other brands dropped in Net Sentiment: Curren (from 71 to 65), Tag Heuer (from 88 to 84), and Patek Philippe (from 82 to 80).
Here's the full list of top luxury watch brands:
● Apple
● Tag Heuer
● Richemont
● Curren
● Patek Philippe
● Movado
● Mont Blanc
● Rolex
More details at the link below...
Read More [via CultofMac]