T-Mobile has announced a big update to its Binge On initiative that allows users to watch lower quality video streams without incurring data charges.
Starting today, Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV, YouTube and others are participating in the Binge On program. That makes for more than 50 video services that can be streamed free. The full list of current Binge On providers can be found at www.t-mobile.com/bingeon. T-Mobile says these services represent 70% of all video T-Mobile customers watch on their phones and tablets each month.
“The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data,” said John Legere, president and CEO of T-Mobile. “Demand for mobile video is skyrocketing. Customers at the Duopoly can either stop watching or pay bigger bills and surprise overage charges. Only T-Mobile customers with Binge On have the option to stretch their data further at no extra cost! That’s the Un-carrier way!”
Here's some stats T-Mobile has publishes:
● Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
● More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
● One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.
Notably, YouTube's participation in the program comes after a public fight with T-Mobile. YouTube revealed that the company was interfering with its video traffic and delivering media to users at a lower quality. After an investigation, the EFF confirmed that T-Mobile was degrading the quality of all video content, even if the content provider was not a Binge On partner.
Since then T-Mobile has made some changes leading YouTube to join as a partner...
Options for Customers
In recent months, T-Mobile has rolled out a steady stream of enhancements to Binge On—more than doubling the number of video services that stream without using high-speed data and making it easier for customers to manage their settings directly from their phone with SMS short codes and with fewer clicks from the T-Mobile app and on my.tmobile.com. Any customer can change their Binge On settings and the change will take effect within minutes.
New Options for Video Providers
Today, T-Mobile announced yet another update and new options for video providers giving them more choice over how Binge On’s video optimization applies to their content. Now video providers can choose to have their content stream at native resolutions – including Ultra HD and beyond – without Binge On’s mobile optimization, using up customers’ high-speed data faster.
Video providers deciding to exclude their content from mobile optimization and/or free streaming will only need to email bingeon@t-mobile.com and meet straightforward technical criteria so T-Mobile can identify their video streams reliably. Customers will be able to find a list of non-mobile optimized services online at www.t-mobile.com/bingeon.
In addition, T-Mobile is working with providers to give them the ability to manage their video stream themselves. Instead of T-Mobile’s systems optimizing video, the video provider will automatically stream a mobile-optimized video when a T-Mobile customer with Binge On activated begins streaming. YouTube will be one of the first to take advantage of this option, and other providers can learn more about the technical requirements by emailing bingeon@t-mobile.com.
More details at the link below...
Read More
Starting today, Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV, YouTube and others are participating in the Binge On program. That makes for more than 50 video services that can be streamed free. The full list of current Binge On providers can be found at www.t-mobile.com/bingeon. T-Mobile says these services represent 70% of all video T-Mobile customers watch on their phones and tablets each month.
“The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data,” said John Legere, president and CEO of T-Mobile. “Demand for mobile video is skyrocketing. Customers at the Duopoly can either stop watching or pay bigger bills and surprise overage charges. Only T-Mobile customers with Binge On have the option to stretch their data further at no extra cost! That’s the Un-carrier way!”
Here's some stats T-Mobile has publishes:
● Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
● More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
● One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.
Notably, YouTube's participation in the program comes after a public fight with T-Mobile. YouTube revealed that the company was interfering with its video traffic and delivering media to users at a lower quality. After an investigation, the EFF confirmed that T-Mobile was degrading the quality of all video content, even if the content provider was not a Binge On partner.
Since then T-Mobile has made some changes leading YouTube to join as a partner...
Options for Customers
In recent months, T-Mobile has rolled out a steady stream of enhancements to Binge On—more than doubling the number of video services that stream without using high-speed data and making it easier for customers to manage their settings directly from their phone with SMS short codes and with fewer clicks from the T-Mobile app and on my.tmobile.com. Any customer can change their Binge On settings and the change will take effect within minutes.
New Options for Video Providers
Today, T-Mobile announced yet another update and new options for video providers giving them more choice over how Binge On’s video optimization applies to their content. Now video providers can choose to have their content stream at native resolutions – including Ultra HD and beyond – without Binge On’s mobile optimization, using up customers’ high-speed data faster.
Video providers deciding to exclude their content from mobile optimization and/or free streaming will only need to email bingeon@t-mobile.com and meet straightforward technical criteria so T-Mobile can identify their video streams reliably. Customers will be able to find a list of non-mobile optimized services online at www.t-mobile.com/bingeon.
In addition, T-Mobile is working with providers to give them the ability to manage their video stream themselves. Instead of T-Mobile’s systems optimizing video, the video provider will automatically stream a mobile-optimized video when a T-Mobile customer with Binge On activated begins streaming. YouTube will be one of the first to take advantage of this option, and other providers can learn more about the technical requirements by emailing bingeon@t-mobile.com.
More details at the link below...
Read More